Friday, April 11, 2014

Emailing customers

     Free daily advice for people in small business
     from someone who has been there, done that.

     Emails are changing--drastically.

     Emails are not what they used to be. It's because technology is fast moving. Like every month, something new hits the marketplace.

     The first computer I worked with was bigger than my house. It was the 1960s and the machine required an army of key punch operators.

     Soon Bill Gates appeared on the scene. Desktop computers invaded offices everywhere. It was an exciting time.

     Then emails started to become the dominant form of communicating with friends, employees, and customers. More excitement.

     Meantime, cell phones began exploding. It took a few years for technology to place cell phones in everyone's hands.

     Yesterday, companies began emailing customers. Emails were used to keep in touch and explore new opportunities. Products, services, customer services messages were delivered via the email mechanism.

     The word went around--for best results, send emails on Tuesdays. Mondays and Fridays were seen as dead days to get attention.

     Today's smart phones have changed all this--again. Nowadays, people read incoming emails according to their own daily schedules.

     To get the best results, forget the Tuesday email blast. That former dictum no longer applies. Businesses are finding that the best time to send emails might be in the evening.

     Pay attention to your customers. Tailor your emails to their convenience. You gotta keep up!

     Questions? Email me direct at and put BLOG in the subject line.
     I am retired and I'm not selling anything. Your privacy is always respected. 


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