Monday, April 21, 2014

New customers

     Free daily advice for people in small business
     from someone who has been there, done that.

     Some experts in marketing say that new customers are more valuable than existing customers. They base this on reckoning that new customers represent future value.

     That's certainly true. New customers expand your sales--now and in the future. 

     So where do new customers come from? How do you find them? How do you impress them to deal with you instead of the competition?

     Many possibilities are available to you. Only you can decide what will work in your business.

     Attend networking meetings. Join local organizations. Ask existing customers for referrals. Send out news releases. Build your email list. Keep your Facebook page active. Form a group centered around your interests. Get your business on Angie's List. Offer your expertise as a guest speaker. Offer free "how-to" workshops. Hold an open house. Offer freebies.

     Examples: I know an exercise and fitness operation that offers a free initial consultation with a personal trainer. A doctor of chiropractic does the same thing. A free initial consultation puts the new person's mind at ease. It attracts new clients and begins the relationship.

     Examples: I know a healthy foods store that sets up a daily sample table. It's filled with free goodies for customers. A bakery does the same thing. New people coming in are introduced to new products and they are impressed with the operation. They linger, and they come back.

     Examples: I know a lawyer who offers free brochures. One explains what to do when you get a traffic ticket. An accountant offers free tax tips. These are simple, easy to prepare and have on hand. New clients appreciate information and remember you when their need arises.

     As you can see, there are all sorts of freebies. And freebies cast your operation in a new light, attracting interest and new customers. With a memorable experience, they are much more likely to tell others about your business. This can get the referral process in high gear. 

     Questions? Email me direct at and put BLOG in the subject line.
     I am retired, and I'm not selling anything. Your privacy is always respected.

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