Free daily tips, information and advice for people in small business,
from my lifetime of personal experience--been there, done that.
You are known by the quality of your work. And the word gets passed around.
Take a look at Angie's List. The reason it works has a lot to do with the quality of the work that's described.
If you do quality work, or if you sell quality goods, your clients and customers will do the advertising for you. They tell others about the good experience they had dealing with you.
Example: Gwen runs a pizza shop. She imports ingredients from Italy--tomatoes, cheeses, garlic and flour. She makes her pizza dough herself in small batches every day. Her pizzas cost more, but they are prized by a loyal customer base. These customers return regularly--and they bring others with them. Gwen draws customers from a 20-mile radius, many of them passing several pizza shops on their way to her place.
Example: Jeannine makes pottery and she signs every piece produced. She operates a small pottery business specializing in limited production. She and her two employees inspect every piece produced. No flaw escapes their attention, and these pieces are destroyed. Jeannine sets a high bar for quality, and her reputation is spreading. She is not looking for awards, although she has received some. Instead, she sells and consigns to high end gift shops and on the Internet.
Example: I know a carpenter who does each job as if he is working on his own home. He is a stickler for quality. Whether he's framing out a door or constructing a wall of shelving, his attention to detail is readily apparent. He never advertises, but his customers praise him on Angie's List, Facebook and elsewhere.
See to the quality of your work, and your business can take care of itself. It can take longer for the good word to spread, but it's a sure thing. Top quality promotes word of mouth.
My lifetime of founding and growing businesses of my own is at your disposal. For decades I have also counseled and coached thousands of small businesses through problems. Got a problem? Email me at AlWarr16@gmail.com and put BLOG in the subject line so I don't delete. No charge for quick answers, and I'm not selling anything. Your privacy is always respected, and I never give out your email address.