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that can work to promote your small business.
No matter how many times you hear the word free, it moves you. It is a magic word that people in small business can use to attract attention.
You hear it and read it all the time. But you don't have to sell on television or mobile devices to take advantage of the free word.
Examples: Any small business can offer free workshops, seminars, demonstrations, information sessions, open houses, and the like. People are hungry for information and will attend free sessions. Chiropractors can explain just what chiropractic is--and offer free demonstrations. Music and dance studios can show just what classical, modern, hip hop and jazz dancing is all about. Restaurants can hold cooking classes. Accountants can talk about taxes--always a concern for small business owners and the general public. Any place offering food can set up a free sample table.
Examples: A fitness operation or massage therapist can set up free demos and introductory sessions. People attend, discuss, ask questions and perhaps sign up. The same holds for yoga and other holistic practitioners. It is an hour well spent by the business owner. Even if no one signs up, a good impression is made--and the word spreads in the community.
Example: I've run into construction outfits and home improvement businesses that charge a fee for an estimate. The company's reasoning is that it costs them to send out an estimator. In today's world, this can leave a bad impression. Estimates for work to be done should be free. People expect it. Put the word out that your estimates are free--and emphasize it. It just might be the edge that gets a new customer to call you instead of your competitor.
Put on your thinking cap and figure out how you can use the free word in your business. It can be a valuable part of your on-going promotion.
Many of my blogs are about promotional methods that can be used to good advantage in small businesses. At this point, there are over 200 write-ups--check out the listing.