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Promoting your small business gets you to the next level. Growing is the whole idea behind your promotions.
Many promotional tools are available to you. Traditional advertising is one way. Community involvement is another. You can promote by attending networking groups and business card exchanges--subjects covered in write-ups yesterday and the day before.
Holding events is another good way to get the word out into the community. These can be over the net or on the ground at your place. Or you can combine the two methods.
Example: Shawn teaches guitar. He uses social media to reach out and find new people who want to learn guitar. Many of these are in the wide geographical area he serves. They sign up for and come to his teaching studio for one-on-one instruction. Others prefer the online instruction he offers--they sign on for instruction sessions with Shawn. To grow, Shawn also began offering simple repair sessions online--restringing an instrument, for example. In addition, he offers an open event once each month--people come to his studio, get pointers on technique, meet other guitar players, and share an experience with others. These sessions are informal and free.
Example: Marisa is a massage therapist. She has a small studio where she meets clients. To grow her client base, Marisa partnered with a chiropractor. Once each month, the two of them offered free events, open to the public, where short demonstrations were offered. Each gave a brief talk on the benefits and applications of their specialties. All questions were answered. These sessions are promoted on social media and they have led to more clients for each of them.
Example: Jay is a business coach and consultant. He targets owners of small and medium-sized businesses to help them through various operational and growth difficulties. To sign up more clients, Jay decided to hold events to attract the people he wanted to work with. He partnered with a financial planner to hold a session, free and open to the public, on getting a business ready to sell. Jay and the financial planner each gave a brief talk and answered questions. The session was so successful (for both of them) that Jay decided to hold sessions every month--with a tax expert, with a health care expert, with a legal expert who talked about what to do when a business is sued.
Holding events to promote your business is a good way to grow. The general public is thirsty for information and anxious to have their questions answered.
Any business can hold an event that draws attention. Computer experts, social media mavens, nutritionists, personal trainers, food growers, therapists, home improvement specialists--the list is endless.
Put on your thinking cap and devise an event that will bring you additional clients and customers. You can go it alone or partner with another business. Either way, you are reaching out to people who otherwise might not ever call you.