Free daily tips, info, advice, ideas, plus
examples from real businesses.
Therapists face special problems when it comes to the business end of their operation. Too many work alone. Individuals offer therapeutic massage, marriage counseling, reflexology, Reiki, yoga, meditation, and other therapies.
Instead of several people coming together to create a small business, therapists are frequently one person businesses. Clients can be few--it can be a thin market.
To combat this, therapists of diverse backgrounds frequently come together to create wellness centers. Some are today applying the department store/supermarket concept to alternative health. Come to one location and select from several possibilities.
Example: Joyce's specialty is reflexology. Over time she developed a client base passionate about her services. She traveled to them. To get her own office, Joyce partnered with Ella, who specialized in deep tissue massage. Together, they leased a large space--they were planning ahead. They then attracted a life counselor and a nutritionist to join them. Next, they added yoga--one expert who had a following of individuals. Soon, the business had grown to the point they needed a receptionist to schedule appointments. Recently, Joyce and Ella have talked with a practitioner of Jin Shin Jyutsu about joining the wellness group.
Heading toward establishing a wellness center is one way therapists can tackle their business problems. By bringing together several specialists, a wellness center can attract more attention--and clients--than one therapist acting alone. There is a spillover effect. Clients talk with one another about the center, and the word spreads on Facebook.
Example: Stan is a chiropractor. He, too, needed to attract more clients. He did not want to expand into a wellness center. Instead, he brings in other experts to offer counseling and information sessions at his place. He regularly schedules events open to the public. A nutritionist talks about healthy eating and fields questions from the attendees. At another session, a hypnotist helps people stop smoking. Later, an expert in Chinese herbal medicine talks about treating ailments without pills. These experts do not practice at Stan's place, but the popular sessions educate attendees--and, while there, they get up close and personal with the benefits of chiropractic. Stan is always on hand to talk about and explain chiropractic.
Therapists come in many flavors. If you are expert in one, your business might benefit from your partnering with other therapists to create a wellness center. Or, like the chiropractor, you might turn your place into a healthy living information and education center.
Whatever you do, keep your long term goal firmly in mind. Do the numbers to support a business plan. Only then can you confidently head out into new territory. That great unknown marketplace awaits.
Monday, October 20, 2014
Friday, October 17, 2014
Riding out holidays
Free tips, information, advice, ideas, with business examples
from personal experience--been there, done that in business.
Two thirds of Americans are cutting back on spending right now. It's the middle of October, and we're headed into the holiday shopping season. Business people are concerned.
Some experts believe that consumer spending in the coming holiday season will hold its own. These same experts say that the spending will come from savings, not from increases in income. More concern.
All this means that business owners must promote twice as hard--just to stay in the same place. If you want to grow, you must do even more.
Example: Carlos is a chef with his own restaurant. He is doing several things to promote his operation. He regularly posts mouth-watering entrees and desserts on his Facebook page. He puts the word out that he has partnered with local farms to offer fresh, farm-to-table meals. He has arranged to have his own app so that people can order ahead and the meal is ready when they arrive. He partners with non-profit groups to hold fundraisers for them. It's a rat race, but it is working--Carlos is seeing a steady rise in his restaurant's numbers.
Example: Fran is a certified acupuncturist. She sees more and more people looking for relief from stress, aches and pains, post-surgery concerns, and other ailments. To increase awareness, Fran brings in holistic practitioners for informational meetings, free demonstrations, question and answer sessions. This has led to more interest in acupuncture and a wider acceptance of its benefits. In addition, Fran is beginning to plan a wellness center offering several holistic treatments.
Example: Guy runs a fitness center. During the holiday season, people tend to have other things on their minds. To counteract this, Guy is bringing in experts in other fields to stoke interest and attendance. A hypnosis practitioner is set to hold sessions on weight reduction and stopping smoking. A nutritionist will be educating people on better eating habits.
Retail shops usually hold sales during and after the holidays. Shoppers have come to expect this, so consider doing more. Set up an open house, announce a special trunk sale, bring in a guitar player, set up seminars with experts on how to use the products/services you offer.
So the economy is not what it should be right now. There's always light at the end of the tunnel. We'll get through this, and we'll be stronger because of it.
People in small business are nothing if not creative. And hard-headed. And persistent. Remember to wave as you sail through the storm.
from personal experience--been there, done that in business.
Two thirds of Americans are cutting back on spending right now. It's the middle of October, and we're headed into the holiday shopping season. Business people are concerned.
Some experts believe that consumer spending in the coming holiday season will hold its own. These same experts say that the spending will come from savings, not from increases in income. More concern.
All this means that business owners must promote twice as hard--just to stay in the same place. If you want to grow, you must do even more.
Example: Carlos is a chef with his own restaurant. He is doing several things to promote his operation. He regularly posts mouth-watering entrees and desserts on his Facebook page. He puts the word out that he has partnered with local farms to offer fresh, farm-to-table meals. He has arranged to have his own app so that people can order ahead and the meal is ready when they arrive. He partners with non-profit groups to hold fundraisers for them. It's a rat race, but it is working--Carlos is seeing a steady rise in his restaurant's numbers.
Example: Fran is a certified acupuncturist. She sees more and more people looking for relief from stress, aches and pains, post-surgery concerns, and other ailments. To increase awareness, Fran brings in holistic practitioners for informational meetings, free demonstrations, question and answer sessions. This has led to more interest in acupuncture and a wider acceptance of its benefits. In addition, Fran is beginning to plan a wellness center offering several holistic treatments.
Example: Guy runs a fitness center. During the holiday season, people tend to have other things on their minds. To counteract this, Guy is bringing in experts in other fields to stoke interest and attendance. A hypnosis practitioner is set to hold sessions on weight reduction and stopping smoking. A nutritionist will be educating people on better eating habits.
Retail shops usually hold sales during and after the holidays. Shoppers have come to expect this, so consider doing more. Set up an open house, announce a special trunk sale, bring in a guitar player, set up seminars with experts on how to use the products/services you offer.
So the economy is not what it should be right now. There's always light at the end of the tunnel. We'll get through this, and we'll be stronger because of it.
People in small business are nothing if not creative. And hard-headed. And persistent. Remember to wave as you sail through the storm.
Thursday, October 16, 2014
Promote with pets
Free daily tips, info, advice, ideas, with business examples
from the trenches--been there, done that in business.
Pets always generate interest. Pictures of cuddly kittens and playful puppies can promote your business. You don't have to own a pet shop. Any business can use pictures of pets.
Example: Ted is a chiropractor. His website and posts on Facebook include his dog. The dog is big, active, friendly and lovable. Ted is always taking pictures showing the dog running, jumping, chasing a ball, carrying a stick, or curled up by a fireplace. Ted is getting across the message of an active, pain-free life style. The message is not about bones and muscles--that discussion is on the website for viewers who want to read more. The dog is the message that is upfront, captures attention, and draws the viewer inside.
Example: Jan runs a consignment shop. Her big tabby cat really owns the place. He curls up in his basket on the counter, eyeing all comers as he catches cat naps. Jan snaps pictures of him--sleeping or playful, or just wandering around the place. He is in every picture she takes of new things arriving in the shop. She posts the pictures on her Facebook page, generating continuing interest and referrals. Customers develop an attachment to the cat. They look for more pictures on Facebook, and that keeps the consignment shop on their minds.
Example: Tom runs a bar. He wanted to punch up interest, so he installed two pool tables and a dart board. He brought in craft beers. But the thing that really got the place hopping was something else. Tom cleared off one full wall and hired a sign painter to emblazon the words "Man's Best Friend" across the top. He put up a reproduction of a famous painting showing dogs playing cards, and then he invited everyone to pin pictures of their dogs on the wall. The word spread quickly, and soon dozens of pictures of dogs and puppies appeared. Tom takes pictures of the wall pictures and posts them on Facebook. The bar is now affectionately referred to as Tom's Dog House.
Example: Gerta runs a quilting operation. That's the focus, but she is really a fabric artist. She designs and makes exquisite quilts herself--for all bed sizes, including infants. At her working studio, she sells everything needed to make a quilt. But that's only the beginning. She convenes weekly working sessions--people come for an evening with like-minded quilters, leaving their works-in-progress until the next session. Other times, Gerta sets sessions for beginners, instructing them on design and construction. She promotes with a website and on Facebook, and everywhere in all the pictures Gerta's toy poodle captures the camera's attention. Her poodle is a sort of trademark.
Pets can be used in many ways to promote your business. Put your creativity to work in your promotions. Today's social media can offer many opportunities not possible in bygone days.
For more on social media, see other write-ups in this series. Promotional ideas are scattered throughout. Don't have a pet? Not to worry. Take pictures of other things and post them.
from the trenches--been there, done that in business.
Pets always generate interest. Pictures of cuddly kittens and playful puppies can promote your business. You don't have to own a pet shop. Any business can use pictures of pets.
Example: Ted is a chiropractor. His website and posts on Facebook include his dog. The dog is big, active, friendly and lovable. Ted is always taking pictures showing the dog running, jumping, chasing a ball, carrying a stick, or curled up by a fireplace. Ted is getting across the message of an active, pain-free life style. The message is not about bones and muscles--that discussion is on the website for viewers who want to read more. The dog is the message that is upfront, captures attention, and draws the viewer inside.
Example: Jan runs a consignment shop. Her big tabby cat really owns the place. He curls up in his basket on the counter, eyeing all comers as he catches cat naps. Jan snaps pictures of him--sleeping or playful, or just wandering around the place. He is in every picture she takes of new things arriving in the shop. She posts the pictures on her Facebook page, generating continuing interest and referrals. Customers develop an attachment to the cat. They look for more pictures on Facebook, and that keeps the consignment shop on their minds.
Example: Tom runs a bar. He wanted to punch up interest, so he installed two pool tables and a dart board. He brought in craft beers. But the thing that really got the place hopping was something else. Tom cleared off one full wall and hired a sign painter to emblazon the words "Man's Best Friend" across the top. He put up a reproduction of a famous painting showing dogs playing cards, and then he invited everyone to pin pictures of their dogs on the wall. The word spread quickly, and soon dozens of pictures of dogs and puppies appeared. Tom takes pictures of the wall pictures and posts them on Facebook. The bar is now affectionately referred to as Tom's Dog House.
Example: Gerta runs a quilting operation. That's the focus, but she is really a fabric artist. She designs and makes exquisite quilts herself--for all bed sizes, including infants. At her working studio, she sells everything needed to make a quilt. But that's only the beginning. She convenes weekly working sessions--people come for an evening with like-minded quilters, leaving their works-in-progress until the next session. Other times, Gerta sets sessions for beginners, instructing them on design and construction. She promotes with a website and on Facebook, and everywhere in all the pictures Gerta's toy poodle captures the camera's attention. Her poodle is a sort of trademark.
Pets can be used in many ways to promote your business. Put your creativity to work in your promotions. Today's social media can offer many opportunities not possible in bygone days.
For more on social media, see other write-ups in this series. Promotional ideas are scattered throughout. Don't have a pet? Not to worry. Take pictures of other things and post them.
Wednesday, October 15, 2014
Use social media
Free daily tips, info, advice, ideas, with business examples
from personal experience--been there, done that in business.
Google, Facebook, Amazon and Apple are the big four in social media. They dominate the customer information space. And they compete ferociously with each other.
The big four and others (LinkedIn, Instagram, etc.) have developed many opportunities for small business people. Get in there and ride the wave.
Example: You are a holistic therapist specializing in Reiki. You write two sentences on relief from stress and muscle pain and post with a picture showing hands hovering over an ailing body part. Put it up on Google+ and LinkedIn.
Example: You own a restaurant. Get an app so that your customers can check out your specials for the day, make a reservation and place their order while they are on the way to your place. Post pictures of mouth-watering entrees daily on your Facebook page.
Example: You are a graphic artist turned photographer. Get your portfolio together and publish it as an Amazon e-book. Make connections on LinkedIn, teasing with a picture, and point them to your Amazon e-book. If you're looking for a position, grab your Kindle and show your interviewer what you've accomplished using Amazon's technology.
Example: You own a consignment shop. To attract attention you post pictures of newly received items on Facebook. The word spreads to your regulars--and they pass on the pictures to their friends, enlarging your circle of customers. Consignment shops have become more popular in today's lagging economy. Reach out and show the world what you have to offer.
Don't know how to access and use social media? Go to their web pages. They'll guide you through the simple process. And for the most part, it's free.
Once you get the hang of it, you'll be snapping pictures all the time. Post a picture with a few words and you're done with your advertising for the day.
Social media is a godsend for small business. You can reach the world with the click of a button. Your elderly customers/clients might still want to get a postcard delivered by the post office. But the mailbox of the future is filled with pictures delivered by social media.
from personal experience--been there, done that in business.
Google, Facebook, Amazon and Apple are the big four in social media. They dominate the customer information space. And they compete ferociously with each other.
The big four and others (LinkedIn, Instagram, etc.) have developed many opportunities for small business people. Get in there and ride the wave.
Example: You are a holistic therapist specializing in Reiki. You write two sentences on relief from stress and muscle pain and post with a picture showing hands hovering over an ailing body part. Put it up on Google+ and LinkedIn.
Example: You own a restaurant. Get an app so that your customers can check out your specials for the day, make a reservation and place their order while they are on the way to your place. Post pictures of mouth-watering entrees daily on your Facebook page.
Example: You are a graphic artist turned photographer. Get your portfolio together and publish it as an Amazon e-book. Make connections on LinkedIn, teasing with a picture, and point them to your Amazon e-book. If you're looking for a position, grab your Kindle and show your interviewer what you've accomplished using Amazon's technology.
Example: You own a consignment shop. To attract attention you post pictures of newly received items on Facebook. The word spreads to your regulars--and they pass on the pictures to their friends, enlarging your circle of customers. Consignment shops have become more popular in today's lagging economy. Reach out and show the world what you have to offer.
Don't know how to access and use social media? Go to their web pages. They'll guide you through the simple process. And for the most part, it's free.
Once you get the hang of it, you'll be snapping pictures all the time. Post a picture with a few words and you're done with your advertising for the day.
Social media is a godsend for small business. You can reach the world with the click of a button. Your elderly customers/clients might still want to get a postcard delivered by the post office. But the mailbox of the future is filled with pictures delivered by social media.
Tuesday, October 14, 2014
Early starters
Free tips, information, advice, ideas, with business examples
from a lifetime of experience starting up and operating businesses.
A business frequently grows out of our early years. As a child or teenager, we show an interest in the activity that can later become a business.
Example: As a child, Jennifer watched her grandmother sewing. Needle and thread became magical to Jennifer--things got joined together and became something else. Out of the scraps from her grandmother's work, she made little outfits for her dolls. As a teenager, Jennifer's sewing became more ambitious. Encouraged by her mom, she made blouses and tops to wear herself. Fabric fascinated her. She turned old jeans into jackets and handbags. When she graduated from high school, Jennifer and her grandmother opened a small shop. It was filled with Jennifer's creations and they sold well. While Jennifer created new designs, her grandmother waited on customers and helped with the sewing. They reworked the shop's layout, installed a short runway and small stage, and today they hold regular fashion shows featuring Jennifer's designs.
Example: Jeb worked summers during high school for a small construction company. He learned how to install siding, gutters and downspouts, build steps, paint and pour concrete and more. Jeb saved his earnings. When he graduated high school, Jeb could have started his own renovation and repair business, but he had a bigger idea. He used his savings to make a down payment on a three-family building that needed work. He put the place in tip top shape, rented the apartments to three tenants, and looked around for another building.
Example: Dave and Jim were buddies as teenagers and both were into fitness. They spent hours in the local gym working out and playing sports. When they graduated, they talked with the owner of the local weight training center about how to open a gym. Their idea was not to compete with weight training but to have an up-scale fitness center--offering weight reduction programs, healthy living, with a smoothie bar with vitamins and supplements. To their surprise, the owner proposed that Dave and Jim take over the weight training center and turn it into what they had in mind. The owner offered to structure a loan to cover the payout over several years. Dave and Jim were suddenly in business and on their way.
These examples show how young people can take their interests to the next level. Keep in mind that anything can be turned into a business. It takes time, planning and lots of hard work.
It's not limited to young people. At any age, take your interests to the next level.
More examples of turning your passion into a business can be found in these write-ups. In addition to the hard work, it takes an attitude, confidence, and persistence.
from a lifetime of experience starting up and operating businesses.
A business frequently grows out of our early years. As a child or teenager, we show an interest in the activity that can later become a business.
Example: As a child, Jennifer watched her grandmother sewing. Needle and thread became magical to Jennifer--things got joined together and became something else. Out of the scraps from her grandmother's work, she made little outfits for her dolls. As a teenager, Jennifer's sewing became more ambitious. Encouraged by her mom, she made blouses and tops to wear herself. Fabric fascinated her. She turned old jeans into jackets and handbags. When she graduated from high school, Jennifer and her grandmother opened a small shop. It was filled with Jennifer's creations and they sold well. While Jennifer created new designs, her grandmother waited on customers and helped with the sewing. They reworked the shop's layout, installed a short runway and small stage, and today they hold regular fashion shows featuring Jennifer's designs.
Example: Jeb worked summers during high school for a small construction company. He learned how to install siding, gutters and downspouts, build steps, paint and pour concrete and more. Jeb saved his earnings. When he graduated high school, Jeb could have started his own renovation and repair business, but he had a bigger idea. He used his savings to make a down payment on a three-family building that needed work. He put the place in tip top shape, rented the apartments to three tenants, and looked around for another building.
Example: Dave and Jim were buddies as teenagers and both were into fitness. They spent hours in the local gym working out and playing sports. When they graduated, they talked with the owner of the local weight training center about how to open a gym. Their idea was not to compete with weight training but to have an up-scale fitness center--offering weight reduction programs, healthy living, with a smoothie bar with vitamins and supplements. To their surprise, the owner proposed that Dave and Jim take over the weight training center and turn it into what they had in mind. The owner offered to structure a loan to cover the payout over several years. Dave and Jim were suddenly in business and on their way.
These examples show how young people can take their interests to the next level. Keep in mind that anything can be turned into a business. It takes time, planning and lots of hard work.
It's not limited to young people. At any age, take your interests to the next level.
More examples of turning your passion into a business can be found in these write-ups. In addition to the hard work, it takes an attitude, confidence, and persistence.
Monday, October 13, 2014
Educating customers
Free daily tips, information, advice, ideas, with
business examples from my lifetime in business.
Your business can handle more sales than you have. You can sell more. You know that.
But did you know that some of your customers/clients don't know what you do? Some of them get accustomed to coming to you for one thing, but they ignore--or don't know about--all the other things you do.
In business, you must educate your customers/clients. You must tell them about all the things you can do for them. Otherwise, they tend to pigeon-hole you as expert at only one thing.
Example: Linda is a reflexology practitioner. Her clients are happy with results. They return and they refer others to Linda. She also offers clinical hypnosis counseling and childbirth education sessions. One of her reflexology clients (who was pregnant) asked Linda if she knew anyone who could help her with her weight gaining. The client didn't know that Linda could provide the advice she sought.
Example: You hired a web site designer and you were more than happy with the result. Now you need someone to set you up with social media. You call your web site designer and ask for a recommendation. He tells you that he can help you with social media. You suspected as much, but he had never mentioned it. He had not educated you in all the things he could do.
Example: Your regulars enjoy your restaurant's healthy meals, and they return again and again. But you haven't reminded them often enough that you also do catering. So, when they were planning that corporate event or a family reunion, they called a caterer who has contacted them. You've lost a sale.
Example: John handles taxes for several small businesses. He knows that few people in small business give much thought to selling the business or practice. He announces a seminar and invites all of his clients. There he will discuss how to get the business ready to sell, what a buyer might expect, how to negotiate, what value to place on the business, etc. At the meeting, he answers all their questions. During the following month, he gets several calls from business owners wanting a private meeting with John to further pursue the matter. He has expanded his business by educating his present clients.
Every time you interact with your customers and clients, try to remind them of the whole range of things you can do for them. Otherwise, they will tend to think of you in a narrow way.
The examples in these write-ups are good ways to communicate information and ideas for you to use in your business. Even if it's a different type of business, the example can get your creative juices flowing and give you fresh ideas. Never give up!
business examples from my lifetime in business.
Your business can handle more sales than you have. You can sell more. You know that.
But did you know that some of your customers/clients don't know what you do? Some of them get accustomed to coming to you for one thing, but they ignore--or don't know about--all the other things you do.
In business, you must educate your customers/clients. You must tell them about all the things you can do for them. Otherwise, they tend to pigeon-hole you as expert at only one thing.
Example: Linda is a reflexology practitioner. Her clients are happy with results. They return and they refer others to Linda. She also offers clinical hypnosis counseling and childbirth education sessions. One of her reflexology clients (who was pregnant) asked Linda if she knew anyone who could help her with her weight gaining. The client didn't know that Linda could provide the advice she sought.
Example: You hired a web site designer and you were more than happy with the result. Now you need someone to set you up with social media. You call your web site designer and ask for a recommendation. He tells you that he can help you with social media. You suspected as much, but he had never mentioned it. He had not educated you in all the things he could do.
Example: Your regulars enjoy your restaurant's healthy meals, and they return again and again. But you haven't reminded them often enough that you also do catering. So, when they were planning that corporate event or a family reunion, they called a caterer who has contacted them. You've lost a sale.
Example: John handles taxes for several small businesses. He knows that few people in small business give much thought to selling the business or practice. He announces a seminar and invites all of his clients. There he will discuss how to get the business ready to sell, what a buyer might expect, how to negotiate, what value to place on the business, etc. At the meeting, he answers all their questions. During the following month, he gets several calls from business owners wanting a private meeting with John to further pursue the matter. He has expanded his business by educating his present clients.
Every time you interact with your customers and clients, try to remind them of the whole range of things you can do for them. Otherwise, they will tend to think of you in a narrow way.
The examples in these write-ups are good ways to communicate information and ideas for you to use in your business. Even if it's a different type of business, the example can get your creative juices flowing and give you fresh ideas. Never give up!
Friday, October 10, 2014
Referrals more
Free daily tips, info, advice, ideas, with business examples from
personal experience starting up, operating, and growing businesses.
Referrals are as natural as sliced bread. Mary tells Sue where she gets her hair cut, and Sue tries out the salon. Bill tells John where he bought his new miter saw, and John checks out the inventory at the place.
Referrals bring you the best new clients and customers. They come to you on someone else's reputation or advice.
Example: Alyce is a massage therapist. She posts pictures on her Facebook page showing hands hard at work on the back of someone's neck. The pictures not only get "liked" on Facebook, they get passed around. This has the effect of referring other people to Alyce. It worked so well, Alyce decided to post the pictures on other social media. Today, Alyce's appointment bookings extend far into the future.
Social media works very well in introducing your business to a widening circle. Pictures are powerful communicators.
People naturally talk about their experiences with others. As a business person, you want to keep this process positive and continuing.
Example: A tried and true older method is one I learned from my insurance agent. Every three months he would call me and ask for referrals. I began using the same method--calling satisfied customers, asking if I could do anything for them, and then ask for referrals. Most of the time, my customers would gladly furnish names and phone numbers. Then I would call these people, engage them in a conversation about the person who referred me to them, and ask them for an appointment to further explain my services. It did not work every time, but it worked often enough that I grew the business without spending a ton of money on advertising.
Every business needs to extend its reach, expand its circle of customers. Getting the referral process moving and keeping people talking about you and your business is vital in business.
It's like a stool with three legs--your business, your customer, and the referred person. You want to put that third leg on many stools.
Social media today can give you lots of opportunities to promote the referral process. Facebook posts are one way. Think about the possibilities using Twitter, LinkedIn, Instagram, Pinterest, and more.
More information and tips on increasing referrals can be found scattered throughout these write-ups. Build your business on these third party referrals.
personal experience starting up, operating, and growing businesses.
Referrals are as natural as sliced bread. Mary tells Sue where she gets her hair cut, and Sue tries out the salon. Bill tells John where he bought his new miter saw, and John checks out the inventory at the place.
Referrals bring you the best new clients and customers. They come to you on someone else's reputation or advice.
Example: Alyce is a massage therapist. She posts pictures on her Facebook page showing hands hard at work on the back of someone's neck. The pictures not only get "liked" on Facebook, they get passed around. This has the effect of referring other people to Alyce. It worked so well, Alyce decided to post the pictures on other social media. Today, Alyce's appointment bookings extend far into the future.
Social media works very well in introducing your business to a widening circle. Pictures are powerful communicators.
People naturally talk about their experiences with others. As a business person, you want to keep this process positive and continuing.
Example: A tried and true older method is one I learned from my insurance agent. Every three months he would call me and ask for referrals. I began using the same method--calling satisfied customers, asking if I could do anything for them, and then ask for referrals. Most of the time, my customers would gladly furnish names and phone numbers. Then I would call these people, engage them in a conversation about the person who referred me to them, and ask them for an appointment to further explain my services. It did not work every time, but it worked often enough that I grew the business without spending a ton of money on advertising.
Every business needs to extend its reach, expand its circle of customers. Getting the referral process moving and keeping people talking about you and your business is vital in business.
It's like a stool with three legs--your business, your customer, and the referred person. You want to put that third leg on many stools.
Social media today can give you lots of opportunities to promote the referral process. Facebook posts are one way. Think about the possibilities using Twitter, LinkedIn, Instagram, Pinterest, and more.
More information and tips on increasing referrals can be found scattered throughout these write-ups. Build your business on these third party referrals.
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