Free daily tips, information, advice, and ideas
with examples taken from real businesses.
Promoting your small business can be done without being expensive. Oh, yes, you can advertise in local papers and phone books, but that can add up quickly. And you can pay per click on social media, but it's not very effective on a local basis.
Save your cash for the things that count in growing your business. Use inexpensive methods to promote your operation.
Events. People are hungry for information. You are expert at what you do. Bring these two things together and you can promote inexpensively. Hold an open house at your place to give free demos and explain the benefits of acupuncture, massage, yoga, or whatever it is you offer. Hold informational meetings at clubs, senior centers, non-profit group meetings, and other gatherings--accountants can explain new tax laws, attorneys can advise what to do when you get a traffic ticket, chiropractors can explain the benefits of chiropractic, computer experts can advise dealing with viruses, and so on.
Classes. Classes take the public's hunger for information to the next level. Schedule a series of classes for beginners and another series for more advanced students. Bakers can teach baking and cake decorating, potters can teach throwing pots and glazes, accountants can teach business people ways to simplify record keeping, landscapers can teach garden design and maintenance, and so on. Run the classes two or three times each year, usually in evenings or weekends when people have free time. Attendees will spread the word for you and this will bring in referrals, expanding your business.
Social media. Much of social media is free. You don't have to buy an advertisement in order to take advantage of the power of social media. Facebook is a very good example. Many small businesses have jumped on the Facebook bandwagon to spread the word about their products and services. You'll need pictures, but you're snapping pictures all the time anyway, aren't you? Pictures posted need not be professional. A closeup of a decorated cake will certainly attract attention, as will a bouquet of flowers, a piece of jewelry, a trendy new outfit. More than Facebook awaits your use--Twitter, Instagram, Pinterest, LinkedIn, etc.
You can use all sorts of inexpensive promotions in your small business. These don't require cash--just your time and effort.
Promoting your small business is a never-ending undertaking. Promoting is not something you put in place and forget. That ad you put in the phone book is not doing its job if it's not bringing in enough business to MORE than pay for itself. I've written about promotions many times and given many examples throughout these write-ups. Check the previous listings.
Monday, December 1, 2014
Friday, November 28, 2014
Cause promoting
Free daily tips, information, advice, and ideas
with examples drawn from small businesses.
Cause promoting, or cause marketing, is not new. Small businesses have been helping local causes ever since they first supplied uniforms to local ball teams.
Big corporations put together big cause marketing campaigns to sell more product and to enhance the company image. Pink campaigns are so pervasive that the word "pink" has become synonymous with breast cancer research. Every time you see the word, you think about the contribution being made to a good cause.
Even small businesses have jumped at the chance to become part of local "pink" campaigns. Funds raised go to cancer research, and the reputation of the small business spreads.
The recent CVS campaign to remove all tobacco products from their pharmacies is another example of big business putting in place a cause marketing effort. It has resulted in lots of free publicity for CVS and improved the company's image.
Small businesses improve their reputation and sales efforts by supporting local causes. Cause promoting is not only the right thing to do, it's good for business.
Examples are everywhere. You and I know them. We've responded to them. It's the local vet who sponsors pet adoptions once a month. It's the local restaurant that opens up its party room to local charitable events. It's the local fitness center that sponsors a Walkathon for the benefit of cancer survivors. It's the local health food store that brings the Bloodmobile to its front door once each month. It's the local dentist who pays kids to bring in all the Halloween candy they've received. And it's the local bakery that donates to local food banks.
Small businesses are an integral part of the community they serve. It's a natural extension of that idea for businesses to be involved in cause promoting. So, get involved. Help the community and your small business at the same time. Cause promoting is good.
Many additional ways to promote your small business are scattered throughout these write-ups. Let me know of other cause promoting methods you've used. Put BLOG in the subject line and email me direct at AlWarr16@gmail.com. You must put BLOG in the subject line or I'll delete you along with all the other salespeople who email me.
with examples drawn from small businesses.
Cause promoting, or cause marketing, is not new. Small businesses have been helping local causes ever since they first supplied uniforms to local ball teams.
Big corporations put together big cause marketing campaigns to sell more product and to enhance the company image. Pink campaigns are so pervasive that the word "pink" has become synonymous with breast cancer research. Every time you see the word, you think about the contribution being made to a good cause.
Even small businesses have jumped at the chance to become part of local "pink" campaigns. Funds raised go to cancer research, and the reputation of the small business spreads.
The recent CVS campaign to remove all tobacco products from their pharmacies is another example of big business putting in place a cause marketing effort. It has resulted in lots of free publicity for CVS and improved the company's image.
Small businesses improve their reputation and sales efforts by supporting local causes. Cause promoting is not only the right thing to do, it's good for business.
Examples are everywhere. You and I know them. We've responded to them. It's the local vet who sponsors pet adoptions once a month. It's the local restaurant that opens up its party room to local charitable events. It's the local fitness center that sponsors a Walkathon for the benefit of cancer survivors. It's the local health food store that brings the Bloodmobile to its front door once each month. It's the local dentist who pays kids to bring in all the Halloween candy they've received. And it's the local bakery that donates to local food banks.
Small businesses are an integral part of the community they serve. It's a natural extension of that idea for businesses to be involved in cause promoting. So, get involved. Help the community and your small business at the same time. Cause promoting is good.
Many additional ways to promote your small business are scattered throughout these write-ups. Let me know of other cause promoting methods you've used. Put BLOG in the subject line and email me direct at AlWarr16@gmail.com. You must put BLOG in the subject line or I'll delete you along with all the other salespeople who email me.
Thursday, November 27, 2014
Choose your holiday
Free daily tips, information, advice, and ideas
with examples from small businesses.
When holidays pop up on the calendar, I am always reminded of an unusual business owner. He ran a business that was open 24 hours a day, seven days a week, 365 days a year. It never closed.
As the business grew, the owner added employees. They came from diverse ethnic backgrounds and races. He had them working together like a well-oiled machine, except for one thing.
With different backgrounds, they had different ideas about holidays. The company started out in the early 1970s. Early on, the owner specified 9 paid holidays--New Year's Day, President's Day, Easter, Memorial Day, Fourth of July, Labor Day, Veteran's Day, Thanksgiving and Christmas. In addition, there were 3 paid personal days of the employee's choosing. All in all, there were 12 paid days off each year.
As the company grew from 20 to 30 or so employees, complaints began to roll in about company paid holidays. A Jewish man wanted to take Jewish holidays. A Chinese guy wondered why he had to take any holidays. A man from Egypt wanted to take Islamic holidays. An atheist refused to take off on Christmas and Easter. And a Buddhist wanted to take his birthday.
The owner of the company solved the problem in a very unique way. The company dropped all holidays; leaving no official ones. Instead, every employee is entitled to, and paid for, 12 personal days off each year. They may be taken no more than two days at a time, and at least one week's notice must be given in writing. These personal days must be taken or they are lost at the end of each year. They are in addition to paid vacation time and sick days.
The solution tossed the holiday problem back into the employee's lap. Interestingly, some of the loudest requests for religious holidays are now spent elsewhere.
Happy Thanksgiving!
Contrary to popular belief, business owners do not get any time off. You carry your worries with you wherever you go. Wouldn't have it any other way, would you?
with examples from small businesses.
When holidays pop up on the calendar, I am always reminded of an unusual business owner. He ran a business that was open 24 hours a day, seven days a week, 365 days a year. It never closed.
As the business grew, the owner added employees. They came from diverse ethnic backgrounds and races. He had them working together like a well-oiled machine, except for one thing.
With different backgrounds, they had different ideas about holidays. The company started out in the early 1970s. Early on, the owner specified 9 paid holidays--New Year's Day, President's Day, Easter, Memorial Day, Fourth of July, Labor Day, Veteran's Day, Thanksgiving and Christmas. In addition, there were 3 paid personal days of the employee's choosing. All in all, there were 12 paid days off each year.
As the company grew from 20 to 30 or so employees, complaints began to roll in about company paid holidays. A Jewish man wanted to take Jewish holidays. A Chinese guy wondered why he had to take any holidays. A man from Egypt wanted to take Islamic holidays. An atheist refused to take off on Christmas and Easter. And a Buddhist wanted to take his birthday.
The owner of the company solved the problem in a very unique way. The company dropped all holidays; leaving no official ones. Instead, every employee is entitled to, and paid for, 12 personal days off each year. They may be taken no more than two days at a time, and at least one week's notice must be given in writing. These personal days must be taken or they are lost at the end of each year. They are in addition to paid vacation time and sick days.
The solution tossed the holiday problem back into the employee's lap. Interestingly, some of the loudest requests for religious holidays are now spent elsewhere.
Happy Thanksgiving!
Contrary to popular belief, business owners do not get any time off. You carry your worries with you wherever you go. Wouldn't have it any other way, would you?
Wednesday, November 26, 2014
Space lease or rent
Free daily tips, information, advice, and ideas
with examples drawn from small businesses.
Every small business needs space. Whether you offer products or services, you will need a place to do your thing.
Artists rent studios, therapists lease space, chiropractors need a place to meet clients, retailers need shops to display their products, accountants and attorneys need offices, and so on. Even if you are using a home office, you are renting from yourself.
Leasing or renting space usually involves a document to be signed. It will spell out the terms and conditions of your responsibilities. So you need to pay attention.
Example: Ellen ran into trouble when her lease was up for renewal. She opened and operated a small ice cream shop under a 3-year lease. The shop was very successful. She used Facebook to promote and she hosted events at her place--birthday parties, open houses, fund raisers, and the like. In her third year, she approached the landlord about renewing the lease. He wanted another 3-year lease at a much higher rate. Ellen wanted at least a 5-year lease at the same rate. Negotiations got nowhere, so Ellen looked around town for another location. She had considered adding to the ice cream she offered--she had toyed with expanding into coffees including espresso, a smoothie bar, and fancy chocolates. She found a much bigger space at the same rate she had been paying and for a 5-year lease. It also had a patio that could be used. So, Ellen told the present landlord goodbye, moved, expanded, and never looked back.
Example: Roberto was a consulting therapist who needed space where he could meet clients. Two rooms would suffice--a private office with a reception room and restroom. He found an appropriate space in a building full of other professionals. Roberto knew that the landlord had trouble renting such a small space, so he negotiated a 5-year lease at a relatively low rent. As part of the negotiating, Roberto insisted that the landlord include heat and electric. The landlord readily agreed--the small space wouldn't use much heat or electric. But it reduced the costs for Roberto.
When you find the space you need, it is imperative that you read carefully the terms and conditions. Some leases have small print that can include all sorts of add-ons to the monthly cost. In addition to heat and electric, the lease might include your paying for such things as snow removal, garbage pick-up, signage, parking spaces, taking care of plants and yards, etc.
The landlord must furnish you a copy of the lease. Before signing, take a copy home and read it carefully. You might want to pass it through your attorney, adviser, or trusted business person before you commit.
Leases and rental agreements are legal documents. Once signed by you and the landlord, the terms and conditions apply. It's sort of like a point of no return. Yes, you can take a landlord to court or at least a mediator, but you have a business to run. Don't box yourself into a corner that will cost time and money to reverse.
with examples drawn from small businesses.
Every small business needs space. Whether you offer products or services, you will need a place to do your thing.
Artists rent studios, therapists lease space, chiropractors need a place to meet clients, retailers need shops to display their products, accountants and attorneys need offices, and so on. Even if you are using a home office, you are renting from yourself.
Leasing or renting space usually involves a document to be signed. It will spell out the terms and conditions of your responsibilities. So you need to pay attention.
Example: Ellen ran into trouble when her lease was up for renewal. She opened and operated a small ice cream shop under a 3-year lease. The shop was very successful. She used Facebook to promote and she hosted events at her place--birthday parties, open houses, fund raisers, and the like. In her third year, she approached the landlord about renewing the lease. He wanted another 3-year lease at a much higher rate. Ellen wanted at least a 5-year lease at the same rate. Negotiations got nowhere, so Ellen looked around town for another location. She had considered adding to the ice cream she offered--she had toyed with expanding into coffees including espresso, a smoothie bar, and fancy chocolates. She found a much bigger space at the same rate she had been paying and for a 5-year lease. It also had a patio that could be used. So, Ellen told the present landlord goodbye, moved, expanded, and never looked back.
Example: Roberto was a consulting therapist who needed space where he could meet clients. Two rooms would suffice--a private office with a reception room and restroom. He found an appropriate space in a building full of other professionals. Roberto knew that the landlord had trouble renting such a small space, so he negotiated a 5-year lease at a relatively low rent. As part of the negotiating, Roberto insisted that the landlord include heat and electric. The landlord readily agreed--the small space wouldn't use much heat or electric. But it reduced the costs for Roberto.
When you find the space you need, it is imperative that you read carefully the terms and conditions. Some leases have small print that can include all sorts of add-ons to the monthly cost. In addition to heat and electric, the lease might include your paying for such things as snow removal, garbage pick-up, signage, parking spaces, taking care of plants and yards, etc.
The landlord must furnish you a copy of the lease. Before signing, take a copy home and read it carefully. You might want to pass it through your attorney, adviser, or trusted business person before you commit.
Leases and rental agreements are legal documents. Once signed by you and the landlord, the terms and conditions apply. It's sort of like a point of no return. Yes, you can take a landlord to court or at least a mediator, but you have a business to run. Don't box yourself into a corner that will cost time and money to reverse.
Tuesday, November 25, 2014
Artists & Artisans
Free daily tips, information, advice and ideas,
with examples from businesses
Artists and artisans typically work alone. They can have a hard time connecting with the buying public.
Painters, photographers, sculptors, illustrators, weavers and others produce works that sell in the right venue. Different venues, however, attract different people. And there's the rub.
High end galleries still show high end works by artists and artisans. Particular galleries have homed in on a particular market segment and serves clients with works deemed appropriate.
These days, however, many galleries have morphed into high-end gift shops, serving more of a second tier market. Customers who frequent these shops are likely to be well-heeled with disposable income. But they are not usually knowledgeable buyers of art. They are more likely to be looking for handmade gifts.
The Internet offers another market for artists and artisans. With a website, artists and artisans can reach a public much wider than that offered by either a gallery or gift shop. Artists and artisans can also drive potential buyers to the website using various social media, e. g., Facebook and others.
Example: Ella paints realistic pictures in oils and acrylics. She has exhibited in galleries, attended up-scale shows, and has taken some private commissions, including portraits. She supplements her income by teaching. Her classes are popular--with beginners as well as advanced students. She has found that she gets real enjoyment teaching young people. Her studio is in a converted garage, and she convenes classes there. She runs several multi-class sessions during the year.
Example: Travis is a sculptor. Primarily, he works in bronze, and it is a tough market to conquer. To bring in income, he made arrangements with other sculptors to produce their bronze castings. He works also with museums and galleries to produce fine reproductions. Recently, he has begun selling fine reproductions to gift shops and decorators. He uses Facebook to drive interest to his website.
Example: MaeAnn is a weaver and designer. She turns out small rugs and wall hangings. She has a website and is on social media. All this activity keeps her busy with projects that come from decorators, collectors, high income individuals, and galleries. She does a show twice each year where regulars seek her out and she meets new people. With her artist's eye, her knowledge of fibers, and her weaving skills, she has tapped into a new market segment. She produces woven pictures of people and animals, working from photographs. Private commissions are coming in.
Artists and artisans have more opportunities today than ever before. Social media is rapidly expanding the possibilities for selling things handmade, hand painted, hand woven, hand carved and more. There is a real market out there for whatever you do. And various opportunities are available to supplement your income.
Your website is your store. Use social media to drive people to you. Or, use sites like Etsy to display and sell the things you make. Artists and artisans no longer starve in the garret. They reach out to the buying public.
Many more examples of successful artists and artisans are scattered throughout these write-ups. Artists and artisans can starve if they don't sell what they produce. Never forget that you are running a business, and that means you must sell what you create.
with examples from businesses
Artists and artisans typically work alone. They can have a hard time connecting with the buying public.
Painters, photographers, sculptors, illustrators, weavers and others produce works that sell in the right venue. Different venues, however, attract different people. And there's the rub.
High end galleries still show high end works by artists and artisans. Particular galleries have homed in on a particular market segment and serves clients with works deemed appropriate.
These days, however, many galleries have morphed into high-end gift shops, serving more of a second tier market. Customers who frequent these shops are likely to be well-heeled with disposable income. But they are not usually knowledgeable buyers of art. They are more likely to be looking for handmade gifts.
The Internet offers another market for artists and artisans. With a website, artists and artisans can reach a public much wider than that offered by either a gallery or gift shop. Artists and artisans can also drive potential buyers to the website using various social media, e. g., Facebook and others.
Example: Ella paints realistic pictures in oils and acrylics. She has exhibited in galleries, attended up-scale shows, and has taken some private commissions, including portraits. She supplements her income by teaching. Her classes are popular--with beginners as well as advanced students. She has found that she gets real enjoyment teaching young people. Her studio is in a converted garage, and she convenes classes there. She runs several multi-class sessions during the year.
Example: Travis is a sculptor. Primarily, he works in bronze, and it is a tough market to conquer. To bring in income, he made arrangements with other sculptors to produce their bronze castings. He works also with museums and galleries to produce fine reproductions. Recently, he has begun selling fine reproductions to gift shops and decorators. He uses Facebook to drive interest to his website.
Example: MaeAnn is a weaver and designer. She turns out small rugs and wall hangings. She has a website and is on social media. All this activity keeps her busy with projects that come from decorators, collectors, high income individuals, and galleries. She does a show twice each year where regulars seek her out and she meets new people. With her artist's eye, her knowledge of fibers, and her weaving skills, she has tapped into a new market segment. She produces woven pictures of people and animals, working from photographs. Private commissions are coming in.
Artists and artisans have more opportunities today than ever before. Social media is rapidly expanding the possibilities for selling things handmade, hand painted, hand woven, hand carved and more. There is a real market out there for whatever you do. And various opportunities are available to supplement your income.
Your website is your store. Use social media to drive people to you. Or, use sites like Etsy to display and sell the things you make. Artists and artisans no longer starve in the garret. They reach out to the buying public.
Many more examples of successful artists and artisans are scattered throughout these write-ups. Artists and artisans can starve if they don't sell what they produce. Never forget that you are running a business, and that means you must sell what you create.
Monday, November 24, 2014
Leaving corporate?
Free daily tips, information, advice, and ideas
with examples drawn from real businesses.
Dreaming of leaving the corporate world to start a business of your own? It's a big move, and it takes some careful planning.
Before you jump, do your homework. In Jane's first business, she simply resigned her position at the big corporation and jumped in. It was a hard lesson learned--that business failed. In her second business, she gave a good deal of careful thought before starting up.
Here are a half-dozen steps I have followed myself.
1. Home in on your interest. A small business can be built around any interest you have--collectibles, food, clothing, artwork, design, woodworking, consulting, wellness, and any other. Even if your interest goes toward potted plants, be assured that you are not alone.
2. Get a part time job. Target the industry where you'll be starting your business. Get some experience in the trenches. You will be surprised how much you can learn about the food business by flipping burgers. Study eBay offerings before opening a store of games. Help out at the greenhouse before you begin growing plants for sale.
3. Study the market. No business survives without clients/customers. Who are they? How will you find them? Why will they plop down their dollars for your products/services? What's the competition--and how can you beat it?
4. Write down your plan. Yes, you can plan in your head, but writing it down forces you to create a step-by-step process. In writing it down, you'll find that you've neglected some critical aspects. A written plan gets your priorities sorted out. Then, reduce everything to bottom line numbers. This is what tells the tale.
5. What about funding? No matter what you do, you'll need money--to get started, to get the business off the ground, and to survive for a year or two. Do you use your own money? Do you borrow from Aunt Sallie? Will a bank talk with you? Is crowd funding a viable way to go? Will the new business generate enough profit to support continued growth in the future?
6. Longer term planning. No doubt you are looking ahead to retirement at some future date. Now fit your small business into this. Can you build it into a successful operation that you can sell? Are you just looking for a way to keep busy in your golden years? Do you want to establish an operation and then sell franchises?
Leaving corporate and starting your own small business is a big move. Corporate America and Small Business America occupy different planets, speak different languages, require different attitudes. Doing the homework upfront can help you avoid some pitfalls later.
Planning is very important in any business. In the corporate world, overall planning is an activity at the top of the organization. In small business, it's up to you. And then you take out the trash.
with examples drawn from real businesses.
Dreaming of leaving the corporate world to start a business of your own? It's a big move, and it takes some careful planning.
Before you jump, do your homework. In Jane's first business, she simply resigned her position at the big corporation and jumped in. It was a hard lesson learned--that business failed. In her second business, she gave a good deal of careful thought before starting up.
Here are a half-dozen steps I have followed myself.
1. Home in on your interest. A small business can be built around any interest you have--collectibles, food, clothing, artwork, design, woodworking, consulting, wellness, and any other. Even if your interest goes toward potted plants, be assured that you are not alone.
2. Get a part time job. Target the industry where you'll be starting your business. Get some experience in the trenches. You will be surprised how much you can learn about the food business by flipping burgers. Study eBay offerings before opening a store of games. Help out at the greenhouse before you begin growing plants for sale.
3. Study the market. No business survives without clients/customers. Who are they? How will you find them? Why will they plop down their dollars for your products/services? What's the competition--and how can you beat it?
4. Write down your plan. Yes, you can plan in your head, but writing it down forces you to create a step-by-step process. In writing it down, you'll find that you've neglected some critical aspects. A written plan gets your priorities sorted out. Then, reduce everything to bottom line numbers. This is what tells the tale.
5. What about funding? No matter what you do, you'll need money--to get started, to get the business off the ground, and to survive for a year or two. Do you use your own money? Do you borrow from Aunt Sallie? Will a bank talk with you? Is crowd funding a viable way to go? Will the new business generate enough profit to support continued growth in the future?
6. Longer term planning. No doubt you are looking ahead to retirement at some future date. Now fit your small business into this. Can you build it into a successful operation that you can sell? Are you just looking for a way to keep busy in your golden years? Do you want to establish an operation and then sell franchises?
Leaving corporate and starting your own small business is a big move. Corporate America and Small Business America occupy different planets, speak different languages, require different attitudes. Doing the homework upfront can help you avoid some pitfalls later.
Planning is very important in any business. In the corporate world, overall planning is an activity at the top of the organization. In small business, it's up to you. And then you take out the trash.
Friday, November 21, 2014
Increasing sales
Free daily tips, information, advice, and ideas
with examples from actual small businesses.
The days of the hard sell are long gone. Yesterday's used car salesmen are dead.
Social media has turned people loose. The options are many. And it's all about the buyer, not the thing being sold.
People today search out their interests just as they always did. But older conversations across the picket fence are today replaced by likes and tweets and selfies.
Brands are still important. Those that are successful now take on another dimension. It's not about what's being sold, it's about who's buying.
Pushing a product or service today has more to do with the pushee, not the pusher. Big business has been a big pusher in the past. Today, the siren song they sing is more likely to reflect the target's tune.
People in small business have always done this. It's because they are closer to their clients/customers. And the space between them has been reduced even more.
The concerns of client/customers get answered by owners of small businesses. After all, they're usually standing in front of each other.
Social media is simply another way to get up close and personal. The distance between the pusher and the pushee has been reduced. It's face to face.
Small businesses have been quick to see the promotional power of social media. They have known for some time that selling is best done by informing.
Get the information out there, and the product will follow. Clients/customers already know the brands. They're now drilling down to match their interests with products/services. Social media fills this gap between the web site and the sale.
Branding is still important. But a small business is its own brand. And selling is all about who's buying. It ain't the product or service. It's the buyer.
More on selling and marketing can be found in other write-ups in this blog. And most of my write-ups include examples so that business owners can better relate to the things being discussed.
with examples from actual small businesses.
The days of the hard sell are long gone. Yesterday's used car salesmen are dead.
Social media has turned people loose. The options are many. And it's all about the buyer, not the thing being sold.
People today search out their interests just as they always did. But older conversations across the picket fence are today replaced by likes and tweets and selfies.
Brands are still important. Those that are successful now take on another dimension. It's not about what's being sold, it's about who's buying.
Pushing a product or service today has more to do with the pushee, not the pusher. Big business has been a big pusher in the past. Today, the siren song they sing is more likely to reflect the target's tune.
People in small business have always done this. It's because they are closer to their clients/customers. And the space between them has been reduced even more.
The concerns of client/customers get answered by owners of small businesses. After all, they're usually standing in front of each other.
Social media is simply another way to get up close and personal. The distance between the pusher and the pushee has been reduced. It's face to face.
Small businesses have been quick to see the promotional power of social media. They have known for some time that selling is best done by informing.
Get the information out there, and the product will follow. Clients/customers already know the brands. They're now drilling down to match their interests with products/services. Social media fills this gap between the web site and the sale.
Branding is still important. But a small business is its own brand. And selling is all about who's buying. It ain't the product or service. It's the buyer.
More on selling and marketing can be found in other write-ups in this blog. And most of my write-ups include examples so that business owners can better relate to the things being discussed.
Subscribe to:
Posts (Atom)