Free daily tips, information, advice and ideas
to help you better manage your small business.
Business card exchanges have declined in popularity. They once served a good purpose. They still can.
These meetings in the past were a focal point for business people. Attendees gathered and exchanged business cards. It was meant to get the word out about what businesses did, what they could do for each other, and extend the reach into the community.
Business card exchanges still have their use. But the use is limited--unless you've kept up with changes in the culture.
Example: Takisha is a caterer. She decided to attend a business card exchange to get to know some prospective clients. She went to a big gathering, thinking that she would have many opportunities. Instead, she found people rushing around, pressing their business card into first one hand and then the next. She passed out most of the 50 cards she carried with her, and she collected as many from others. Back at her office the next day, she systemically flipped through the cards. She could not place a single face with a card. But she called some likely prospects anyway. No one remembered her, but she was able to make a few good contacts and appointments. It was similar to cold calling.
Example: John is a plumber. He was invited to join an organization that held monthly business card exchanges. Because of the rules, he was the only plumber in the group--no competitors. He thought it was a good idea to meet some new clients. The problem turned out to be a self-limiting one. Once he had picked up a client or two from among the other members of the group, it was pretty much over. He dropped out of the group.
Example: I have myself attended many business card exchanges in the past. I learned that the best way to increase the effectiveness of the meeting was a simple one. Instead of pressing one of my business cards into every hand, I concentrated on targeting 4 or 5 people. I would introduce myself, ask questions about them and their business, engage them in a 10 or 15 minute conversation. The talk inevitably turned to what I did in my business. In other words, the two of us got to know each other--and then we exchanged business cards. Meeting a small number of people turned out to be much more effective than simply passing out business cards.
Card exchanges can be a good way to extend the reach of your business. But it is much more than simply exchanging business cards.
People want to know the person they are doing business with. A brief conversation with a few people can turn a quickie business card exchange into a valuable marketing tool for you.
Tuesday, July 28, 2015
Monday, July 27, 2015
Networking successes
Free daily tips, information, advice and ideas
to help you better manage your small business.
Networking can increase your client and customer base. Meet more people, inform them about what you can do for them, and you increase the chances that they will call you at a future date.
Networking also increases referrals. And we all know the value of referrals.
Networking events, social media, and other methods can draw more attention to your business. And more attention is what is needed.
Example: Della runs a video operation. She works with small and medium size businesses making videos for them. These are used in conferences and on social media to help those businesses spread their word. She decided to begin running networking events at her studios. Once each month Della gets the word out about the next networking event. She has made arrangements with local business people to attract more attention to the event. A local caterer furnishes some goodies. A local business person is a featured speaker. And a local wine shop furnishes several bottles of bubbly. The events are popular, they are informal, and they serve as a venue for local businesses to meet each other.
Example: DeWayne is a business coach. To punch up the awareness of his operation in the local community, he started a monthly networking meetings. He made arrangements with a local restaurant to use their meeting room and to furnish a lite meal (there is a charge, of course). To get the word out, DeWayne puts each upcoming event on social media, and he posts on his MeetUp site. MeetUp.com offers this to anyone wanting to have meetings--clubs, groups, and networking people. DeWayne's business reach has expanded with more clients becoming aware of what he can do for them.
Example: Robert runs a small construction company, handling projects both large and small. When he completes a job (residential, commercial), he always goes in for a follow-up visit. Here, he sometimes gets additional projects, but more importantly, he asks for referrals. It's a type of networking his way through the community. And we all know the value of referrals.
Many groups run networking events. Chambers as well as professional business associations run them. Or you can run them yourself, as shown in the examples.
Networking can take several forms. Put networking to work in your business using the methods that work for you.
Doing a networking meeting too frequently can work against you. Once a month is about right--if you are planning to do one yourself. Attending others gives you a choice. Whatever you do, don't blow it--use networking.
to help you better manage your small business.
Networking can increase your client and customer base. Meet more people, inform them about what you can do for them, and you increase the chances that they will call you at a future date.
Networking also increases referrals. And we all know the value of referrals.
Networking events, social media, and other methods can draw more attention to your business. And more attention is what is needed.
Example: Della runs a video operation. She works with small and medium size businesses making videos for them. These are used in conferences and on social media to help those businesses spread their word. She decided to begin running networking events at her studios. Once each month Della gets the word out about the next networking event. She has made arrangements with local business people to attract more attention to the event. A local caterer furnishes some goodies. A local business person is a featured speaker. And a local wine shop furnishes several bottles of bubbly. The events are popular, they are informal, and they serve as a venue for local businesses to meet each other.
Example: DeWayne is a business coach. To punch up the awareness of his operation in the local community, he started a monthly networking meetings. He made arrangements with a local restaurant to use their meeting room and to furnish a lite meal (there is a charge, of course). To get the word out, DeWayne puts each upcoming event on social media, and he posts on his MeetUp site. MeetUp.com offers this to anyone wanting to have meetings--clubs, groups, and networking people. DeWayne's business reach has expanded with more clients becoming aware of what he can do for them.
Example: Robert runs a small construction company, handling projects both large and small. When he completes a job (residential, commercial), he always goes in for a follow-up visit. Here, he sometimes gets additional projects, but more importantly, he asks for referrals. It's a type of networking his way through the community. And we all know the value of referrals.
Many groups run networking events. Chambers as well as professional business associations run them. Or you can run them yourself, as shown in the examples.
Networking can take several forms. Put networking to work in your business using the methods that work for you.
Doing a networking meeting too frequently can work against you. Once a month is about right--if you are planning to do one yourself. Attending others gives you a choice. Whatever you do, don't blow it--use networking.
Friday, July 24, 2015
Raising prices
Free daily tips, information, advice and ideas
to help you better manage your small business.
The prices you set for your products and services go a long way in determining your success. Too low, and you risk bankruptcy. Too high, and the same thing can happen.
To get the price right, you might need to experiment. A lot has to do with the business you're in. If your product or service is totally unique, you can set prices high. If your product or service is commonly offered by competitors, it's a different world.
Example: Judy sells fancy teas and coffees online. At first, she set her prices to compete with others--both locally and nationally. She was selling lots of teas and coffees, but not making enough to grow her business. She decided to inch prices up, a little at a time. It didn't seem to affect overall sales. So she inched up more. Still, there was no noticeable effect on sales. Then, she took the plunge, raising prices significantly--at the same time she offered free shipping. Some customers dropped out, but she attracted more customers overall. She did even better when she began using social media--highlighting the free shipping.
Example: Tom's auto repair shop was attracting more customers, but he decided to raise prices. He tried inching prices up overall, and noticed no difference in customer response. He continued inching prices up until he thought he noticed a different customer response. That was when he leveled off prices. Today, he has a much healthier operation.
Example: Rita runs a successful hair salon. With rent and supplies costing more, she raised her prices. She noticed an immediate decline in some types of customers. That was when she decided that she was going after the wrong market. She began offering additional services--and raised her prices significantly. Today, she is serving fewer customers, but her bottom line is much healthier. She used pricing to redirect her business.
Pricing is a good mechanism to change directions in your business. Higher prices attract a different type of customer. Used intelligently, pricing can lift your business to a healthier plane.
All of this points your business toward that segment of the marketplace you want to address. You can work yourself to death serving everybody. But an eye to the vast marketplace can help you grow and expand your business, targeting those who pay more.
Don't ever mess with your pricing until you have looked at the marketplace. The marketplace always will tell you where and how much to change what you are doing.
to help you better manage your small business.
The prices you set for your products and services go a long way in determining your success. Too low, and you risk bankruptcy. Too high, and the same thing can happen.
To get the price right, you might need to experiment. A lot has to do with the business you're in. If your product or service is totally unique, you can set prices high. If your product or service is commonly offered by competitors, it's a different world.
Example: Judy sells fancy teas and coffees online. At first, she set her prices to compete with others--both locally and nationally. She was selling lots of teas and coffees, but not making enough to grow her business. She decided to inch prices up, a little at a time. It didn't seem to affect overall sales. So she inched up more. Still, there was no noticeable effect on sales. Then, she took the plunge, raising prices significantly--at the same time she offered free shipping. Some customers dropped out, but she attracted more customers overall. She did even better when she began using social media--highlighting the free shipping.
Example: Tom's auto repair shop was attracting more customers, but he decided to raise prices. He tried inching prices up overall, and noticed no difference in customer response. He continued inching prices up until he thought he noticed a different customer response. That was when he leveled off prices. Today, he has a much healthier operation.
Example: Rita runs a successful hair salon. With rent and supplies costing more, she raised her prices. She noticed an immediate decline in some types of customers. That was when she decided that she was going after the wrong market. She began offering additional services--and raised her prices significantly. Today, she is serving fewer customers, but her bottom line is much healthier. She used pricing to redirect her business.
Pricing is a good mechanism to change directions in your business. Higher prices attract a different type of customer. Used intelligently, pricing can lift your business to a healthier plane.
All of this points your business toward that segment of the marketplace you want to address. You can work yourself to death serving everybody. But an eye to the vast marketplace can help you grow and expand your business, targeting those who pay more.
Don't ever mess with your pricing until you have looked at the marketplace. The marketplace always will tell you where and how much to change what you are doing.
Thursday, July 23, 2015
Back-up ideas
Free daily tips, information, advice and ideas
to help you better manage your small business.
In small business, you provide your own back-up solutions. Backing up employees, equipment, systems, suppliers and clients is the smart thing to do.
By now, everyone knows that it is imperative to back-up computer systems. So much depends on the information stored in computers. You cannot afford to lose it.
But other pieces of your business are just as important. Clients and customers have their own problems. Don't let your problems intrude in their lives.
Example: Eric quickly learned the value of employee back-up in his carpet cleaning business. He sends out three vans every morning to handle jobs. Each van has two employees. When an employee calls in sick for the day, Eric jumps in to fill the opening. But what does he do when two employees fail to show up? He cross-trained an office employee to handle such situations.
Example: Judy is a freelance writer. She turns out pieces for newspapers and magazines as well as internet content. When her computer went down, she simply moved to her back-up computer and continued the work of the day. After completing her assignment, she then turned to her regular computer to fix the problems there. The back-up computer allowed Judy to meet her deadlines, while she time-shifted the problems on her regular computer. She also has a generator on hand to be able to function when the local power goes down.
Example: Mary is a fiber artist. She spends all day at her sewing machine. To make certain that she has no down time, she has another sewing machine ready to take over the work at hand. It has been a life saver when the regular machine is away for repairs.
Example: Jose runs a printing operation. He has installed redundant systems and machines to keep running when equipment goes down. He also cross-trains his employees so that he has flexibility in the operation as well as when an employee calls in sick. In addition, he has back-up suppliers--because you never know when a supplier might go down.
There is never an excuse good enough to let down a client. If you do not back-up your own operation, your problems become their problems--not good for business.
Business back-ups include clients as well. Sooner or later, you will lose every client you have--they move, they go somewhere else, they no longer need your products and services. Back-up your clients by developing a steady stream of new customers and clients.
to help you better manage your small business.
In small business, you provide your own back-up solutions. Backing up employees, equipment, systems, suppliers and clients is the smart thing to do.
By now, everyone knows that it is imperative to back-up computer systems. So much depends on the information stored in computers. You cannot afford to lose it.
But other pieces of your business are just as important. Clients and customers have their own problems. Don't let your problems intrude in their lives.
Example: Eric quickly learned the value of employee back-up in his carpet cleaning business. He sends out three vans every morning to handle jobs. Each van has two employees. When an employee calls in sick for the day, Eric jumps in to fill the opening. But what does he do when two employees fail to show up? He cross-trained an office employee to handle such situations.
Example: Judy is a freelance writer. She turns out pieces for newspapers and magazines as well as internet content. When her computer went down, she simply moved to her back-up computer and continued the work of the day. After completing her assignment, she then turned to her regular computer to fix the problems there. The back-up computer allowed Judy to meet her deadlines, while she time-shifted the problems on her regular computer. She also has a generator on hand to be able to function when the local power goes down.
Example: Mary is a fiber artist. She spends all day at her sewing machine. To make certain that she has no down time, she has another sewing machine ready to take over the work at hand. It has been a life saver when the regular machine is away for repairs.
Example: Jose runs a printing operation. He has installed redundant systems and machines to keep running when equipment goes down. He also cross-trains his employees so that he has flexibility in the operation as well as when an employee calls in sick. In addition, he has back-up suppliers--because you never know when a supplier might go down.
There is never an excuse good enough to let down a client. If you do not back-up your own operation, your problems become their problems--not good for business.
Business back-ups include clients as well. Sooner or later, you will lose every client you have--they move, they go somewhere else, they no longer need your products and services. Back-up your clients by developing a steady stream of new customers and clients.
Wednesday, July 22, 2015
More marketing tips
Free daily tips, information, advice and ideas
to help you better manage your small business.
Marketing is an on-going concern. Getting the word out about your products and services takes thought and action.
Keeping up with what's going on in the marketplace is a vital part of running your small business. In today's fast-paced world, it ain't easy.
The answer is simple. Always give the market what it wants. Your clients and customers usually give you clues. It's up to you to figure out how to apply the clues to your business.
Example: Anna inherited her mother's consignment shop. It had been established for many years. It was filled with vintage collectibles, games and toys, jewelry and small antiques--no clothing. Anna decided to listen to today's marketplace. She expanded by offering items on eBay and Etsy. She turned a local destination consignment shop into a healthier business. Consignments still come in, but sales are to a much wider area. She is reaching out to a much bigger market.
Example: Damien paints large canvases and has had some success in exhibitions that attracted buyers. But the buyers were few and far between--not enough to support his family. At an upscale show, Damien overheard someone say that there were no small, less expensive paintings that they could buy as gifts. He listened to that marketplace input and started producing small, inexpensive paintings that sold well. Today, he is taking that same two-pronged approach to marketing his works. Eventually, he thinks that he might close out the smaller paintings in favor of concentrating on his larger paintings. In the meantime, he is supporting his family.
Example: Josh is a chiropractor. To increase his client base, he moved his office several miles away--to a major truck stop. His current clients had no trouble continuing to visit him. But the move offered marketing opportunities not previously available to him. Truck drivers have many physical problems, and Josh is conveniently located to serve them. A simple move to a new location brought in many new clients.
Many ways to expand your reach into new markets are available to you. Check out internet possibilities, or address a different market segment, or move to a location that attracts new clients.
Other possibilities exist. Try convening events, demonstrations, teaching sessions, partnering with other non-competing businesses. Different strokes for different folks.
Just keep in mind that the marketplace is always changing. Watch it and act accordingly.
You have the drive and creativity. Put it to work in keeping abreast of the changing marketplace.
to help you better manage your small business.
Marketing is an on-going concern. Getting the word out about your products and services takes thought and action.
Keeping up with what's going on in the marketplace is a vital part of running your small business. In today's fast-paced world, it ain't easy.
The answer is simple. Always give the market what it wants. Your clients and customers usually give you clues. It's up to you to figure out how to apply the clues to your business.
Example: Anna inherited her mother's consignment shop. It had been established for many years. It was filled with vintage collectibles, games and toys, jewelry and small antiques--no clothing. Anna decided to listen to today's marketplace. She expanded by offering items on eBay and Etsy. She turned a local destination consignment shop into a healthier business. Consignments still come in, but sales are to a much wider area. She is reaching out to a much bigger market.
Example: Damien paints large canvases and has had some success in exhibitions that attracted buyers. But the buyers were few and far between--not enough to support his family. At an upscale show, Damien overheard someone say that there were no small, less expensive paintings that they could buy as gifts. He listened to that marketplace input and started producing small, inexpensive paintings that sold well. Today, he is taking that same two-pronged approach to marketing his works. Eventually, he thinks that he might close out the smaller paintings in favor of concentrating on his larger paintings. In the meantime, he is supporting his family.
Example: Josh is a chiropractor. To increase his client base, he moved his office several miles away--to a major truck stop. His current clients had no trouble continuing to visit him. But the move offered marketing opportunities not previously available to him. Truck drivers have many physical problems, and Josh is conveniently located to serve them. A simple move to a new location brought in many new clients.
Many ways to expand your reach into new markets are available to you. Check out internet possibilities, or address a different market segment, or move to a location that attracts new clients.
Other possibilities exist. Try convening events, demonstrations, teaching sessions, partnering with other non-competing businesses. Different strokes for different folks.
Just keep in mind that the marketplace is always changing. Watch it and act accordingly.
You have the drive and creativity. Put it to work in keeping abreast of the changing marketplace.
Tuesday, July 21, 2015
Acronym frontiers
Free daily tips, information, advice and ideas
to help you better manage your small business.
Nutritionists, therapists, salons, spas and others can spruce up their marketing with acronyms. Acronyms today have become spiffy and smart marketing tools.
Among other things, Washington DC is known as alphabet city. Everyone knows the drill. We recognize and accept them by their acronyms--IRS, FBI, FHA, DHS, and there are dozens more.
Some years ago, acronyms invaded health care. Today people are alerted to new concerns by the letters RLS (Restless Leg Syndrome), CDE (Chronic Dry Eye), and OAB (Over Active Bladder). There are many more, and they serve to lift certain conditions to a new level of concern.
There might be some marketing opportunities for small businesses in the rage to create new awareness for products and services. Therapists, nutritionists, salon and spa specialists suddenly have a new toolbox with which to promote their businesses.
Example: Nutritionists can attract new clients by applying acronyms to the conditions they tackle. People are more likely to hire a nutritionist to help them overcome STM than admit they have Sweet Tooth Madness. And they will consult a nutritionist to help with OES much more quickly than they will mouth the words Over Eating Syndrome. Then there is BSC or Bulging Stomach Condition.
Example: Therapists can offer treatments for WPD rather than insisting that clients call for an appointment to overcome a Will Power Deficit. FOB can bring some calls from the timid, but everyone will be loathe to admit to Fear Of Bullies. Further, therapists might partner with nutritionists to hold group sessions on ICA or Ice Cream Addiction.
Example: Salons and spas already attract attention with many treatments. But if clients could say they have CCS rather than Creeping Cellulite Syndrome, they more likely would sign up for sessions. How about FWG as a special concern, instead of admitting to Fine Wrinkles Galore? Or, how about calling for an appointment to work on LSE as a condition to be vigorously treated, instead of walking in the door with Liver Spots Everywhere?
To keep ahead of the marketing game, small businesses must keep abreast of the changing ways of the culture. People don't like to call things what they are anymore. They want relief from reality.
Changing the meanings of words is quite common today. We see it in every segment of our society. Just look at how global warming morphed into climate change.
If the words and phrases used to describe your products and services have become hackneyed and old fashioned and otherwise out of date, consider the acronym. You can hide almost anything behind three little letters--appealing to a wider market in the process.
A lot of the foregoing is tongue in cheek. But there are some serious realities lurking here and there. See to your marketing.
to help you better manage your small business.
Nutritionists, therapists, salons, spas and others can spruce up their marketing with acronyms. Acronyms today have become spiffy and smart marketing tools.
Among other things, Washington DC is known as alphabet city. Everyone knows the drill. We recognize and accept them by their acronyms--IRS, FBI, FHA, DHS, and there are dozens more.
Some years ago, acronyms invaded health care. Today people are alerted to new concerns by the letters RLS (Restless Leg Syndrome), CDE (Chronic Dry Eye), and OAB (Over Active Bladder). There are many more, and they serve to lift certain conditions to a new level of concern.
There might be some marketing opportunities for small businesses in the rage to create new awareness for products and services. Therapists, nutritionists, salon and spa specialists suddenly have a new toolbox with which to promote their businesses.
Example: Nutritionists can attract new clients by applying acronyms to the conditions they tackle. People are more likely to hire a nutritionist to help them overcome STM than admit they have Sweet Tooth Madness. And they will consult a nutritionist to help with OES much more quickly than they will mouth the words Over Eating Syndrome. Then there is BSC or Bulging Stomach Condition.
Example: Therapists can offer treatments for WPD rather than insisting that clients call for an appointment to overcome a Will Power Deficit. FOB can bring some calls from the timid, but everyone will be loathe to admit to Fear Of Bullies. Further, therapists might partner with nutritionists to hold group sessions on ICA or Ice Cream Addiction.
Example: Salons and spas already attract attention with many treatments. But if clients could say they have CCS rather than Creeping Cellulite Syndrome, they more likely would sign up for sessions. How about FWG as a special concern, instead of admitting to Fine Wrinkles Galore? Or, how about calling for an appointment to work on LSE as a condition to be vigorously treated, instead of walking in the door with Liver Spots Everywhere?
To keep ahead of the marketing game, small businesses must keep abreast of the changing ways of the culture. People don't like to call things what they are anymore. They want relief from reality.
Changing the meanings of words is quite common today. We see it in every segment of our society. Just look at how global warming morphed into climate change.
If the words and phrases used to describe your products and services have become hackneyed and old fashioned and otherwise out of date, consider the acronym. You can hide almost anything behind three little letters--appealing to a wider market in the process.
A lot of the foregoing is tongue in cheek. But there are some serious realities lurking here and there. See to your marketing.
Monday, July 20, 2015
The marketplace & you
Free daily tips, information, advice and ideas
to help you better manage your small business.
Marketing your products and services has a lot to do with demographics. Who buys what you have to offer?
People with pains in their necks seek a chiropractor. People who need help maintaining their yards look for landscapers. People who want to make sure they will have enough money to retire talk with a financial adviser. And those with computer problems call an expert.
The market out there divides itself into groups. With demographics, you look for age groupings, income groupings, needs groupings, and other groups.
Example: Anne was a fiber artist. She specialized in making dolls, and her dolls found a ready market--many years ago. She was creative and a workaholic, and her dolls were unique. She could not seem to make enough dolls to satisfy the market. Gradually, however, that market demand lessened. She was selling fewer and fewer dolls. Instead, buyers wanted handmade accessories. Since she was a fiber artist, Anne began offering scarves, pins, handbags to serve the new market.
No matter the market you serve, rest assured that it is changing. You must be alert to new fads and fashions.
Example: JoLin got certified as an acupuncturist. She opened an office where she met clients, and she built the business gradually. She noticed, however, that people were stressed in their work, their lives at home and in the community, and in their other activities. She arranged for a bigger space and opened a community acupuncture room. There, people could walk in, lie down in a quiet, darkened room, get 20 minutes to rest along with a sampling of acupuncture. It proved popular. JoLin also noticed the increasing interest by mainstream physicians in the benefits of acupuncture for certain patients. She gave a talk and demonstration on a patient with post-operative pain at a local medical center. It helped to promote and extend her business into a new area of interest.
The changing marketplace can and does affect you. No matter the business, the marketplace rules. Stay on top of it.
Example: Fred runs an appliance store serving the market for stoves, refrigerators, and other appliances. People came to buy items from him, and then they needed installation in many cases. He recommended electricians and plumbers to them. Then he decided to add electrical and plumbing supplies to the items he offered in the store. Today, electricians and plumbers are also customers, and they frequently recommend new buyers to Fred.
You can extend and grow your business by being alert to the marketplace. Be assured that it is always moving.
A good place to watch the marketplace change is by watching television and social media. New products and services pop up all the time. These are good starting points for you to think about how your business is being affected.
to help you better manage your small business.
Marketing your products and services has a lot to do with demographics. Who buys what you have to offer?
People with pains in their necks seek a chiropractor. People who need help maintaining their yards look for landscapers. People who want to make sure they will have enough money to retire talk with a financial adviser. And those with computer problems call an expert.
The market out there divides itself into groups. With demographics, you look for age groupings, income groupings, needs groupings, and other groups.
Example: Anne was a fiber artist. She specialized in making dolls, and her dolls found a ready market--many years ago. She was creative and a workaholic, and her dolls were unique. She could not seem to make enough dolls to satisfy the market. Gradually, however, that market demand lessened. She was selling fewer and fewer dolls. Instead, buyers wanted handmade accessories. Since she was a fiber artist, Anne began offering scarves, pins, handbags to serve the new market.
No matter the market you serve, rest assured that it is changing. You must be alert to new fads and fashions.
Example: JoLin got certified as an acupuncturist. She opened an office where she met clients, and she built the business gradually. She noticed, however, that people were stressed in their work, their lives at home and in the community, and in their other activities. She arranged for a bigger space and opened a community acupuncture room. There, people could walk in, lie down in a quiet, darkened room, get 20 minutes to rest along with a sampling of acupuncture. It proved popular. JoLin also noticed the increasing interest by mainstream physicians in the benefits of acupuncture for certain patients. She gave a talk and demonstration on a patient with post-operative pain at a local medical center. It helped to promote and extend her business into a new area of interest.
The changing marketplace can and does affect you. No matter the business, the marketplace rules. Stay on top of it.
Example: Fred runs an appliance store serving the market for stoves, refrigerators, and other appliances. People came to buy items from him, and then they needed installation in many cases. He recommended electricians and plumbers to them. Then he decided to add electrical and plumbing supplies to the items he offered in the store. Today, electricians and plumbers are also customers, and they frequently recommend new buyers to Fred.
You can extend and grow your business by being alert to the marketplace. Be assured that it is always moving.
A good place to watch the marketplace change is by watching television and social media. New products and services pop up all the time. These are good starting points for you to think about how your business is being affected.
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