Free daily tips, information, advice and ideas
to help you better manage your small business
Promotions can take many forms. Some work better than others. And what works for one business might not work at another. Or, what works this year might not work so well next year.
Special events seem to work every time they are tried. There is something about a special event that attracts more attention than run-of-the-mill promotional activities.
Example: Eric runs a popular restaurant. He has a clientele that regularly returns for lunch and dinner. He also has a very big parking lot, and it faces a main thoroughfare. To attract more attention, Eric decided to hold a special event. He made a few contacts and set a date for a hot air balloon launch late one afternoon. Eric posted announcements on Facebook and other social media, and the word went around as friends told other friends. On the day of the big event, and as the big balloon filled with air, the parking lot filled up--and so did the restaurant. It was the biggest day Eric had ever had. And he noticed that many new faces began showing up for dinners--they were all asking when the next balloon launch might take place.
Some events can be one-time affairs. Others can develop into regular events that people can plan to attend.
Example: Mary operates a bar. She regularly promotes the place with big televisions playing, pool tables, poker games, and other activities to attract people. She decided to clear an area, install a dance floor, and bring in a band on weekends. It attracted lots of attention and new people. Today, Mary schedules bands ahead, announces on social media, and fills the bar on Friday and Saturday nights.
Some events are entertainment. Others are educational.
Example: John runs a garden center. He has greenhouses and displays of annuals, perennials, veggie starts, as well as the materials gardeners and landscapers need to construct pathways, fences, and even fish ponds. In the spring, John holds an all-day open house to show people how to lay pavers, brick and stone to do the things they want to do. The session attracts homeowners as well as landscapers. It's a special event that helps John spread the word in the community.
Informational events can be held by any business. These attract people anxious to learn how to do things, what to expect when they come to your business, and enjoy a learning session with friends.
Promoting your business with special events is easy and can be very inexpensive--considering the free publicity you bring to your business.
Friday, March 4, 2016
Thursday, March 3, 2016
Networking for successful growth
Free daily tips, information, advice and ideas
to help you better manage your small business
Everyone networks. You meet people at events, at gatherings, and many additional places.
You interact, have conversations, trade information. Networking is part of everyone's social life.
So, why do so many business people hesitate when asked to attend a networking event? They approach the session with dread, apprehension and trepidation. It should not be so.
Example: Tom runs a restaurant. He was invited to a business networking event and went. Tom doubted that it would help his business, but he did not want to disappoint the friend who insisted he attend. When he entered the gathering, an unknown man approached, introduced himself, and asked Tom what business he ran. Tom described his restaurant operation, focusing on the farm fresh menu he was introducing. The man expressed interest, telling Tom that he was concerned about healthy eating--especially among his employees. It turned out that the man recommended Tom's restaurant to his employees and, additionally, hired Tom to cater an upcoming event. Tom was convinced that business networking events could be helpful to his business future, and he regularly attends other sessions.
Example: Mary is a licensed therapist, concentrating on family problems, marital relationships, and the concerns and problems of young people. To increase awareness of her operation, she decided to hold networking events open to the public. She went on MeetUp.com and set up an upcoming event. She ran the session like an open house, where people could meet each other in a relaxed setting, get to know about the therapies she offered, and she invited other business people to participate as well. At one session, the concentration was on nutrition, at another it was chiropractic, and at still another, a massage therapist demonstrated and answered questions.
Turn any event at your place into a networking event. It is a social gathering. It is not necessary to call it a networking event. Any gathering will quite naturally turn into a networking event.
Promotional activities take many forms. Don't neglect the networking possibilities of any event you might hold.
to help you better manage your small business
Everyone networks. You meet people at events, at gatherings, and many additional places.
You interact, have conversations, trade information. Networking is part of everyone's social life.
So, why do so many business people hesitate when asked to attend a networking event? They approach the session with dread, apprehension and trepidation. It should not be so.
Example: Tom runs a restaurant. He was invited to a business networking event and went. Tom doubted that it would help his business, but he did not want to disappoint the friend who insisted he attend. When he entered the gathering, an unknown man approached, introduced himself, and asked Tom what business he ran. Tom described his restaurant operation, focusing on the farm fresh menu he was introducing. The man expressed interest, telling Tom that he was concerned about healthy eating--especially among his employees. It turned out that the man recommended Tom's restaurant to his employees and, additionally, hired Tom to cater an upcoming event. Tom was convinced that business networking events could be helpful to his business future, and he regularly attends other sessions.
Example: Mary is a licensed therapist, concentrating on family problems, marital relationships, and the concerns and problems of young people. To increase awareness of her operation, she decided to hold networking events open to the public. She went on MeetUp.com and set up an upcoming event. She ran the session like an open house, where people could meet each other in a relaxed setting, get to know about the therapies she offered, and she invited other business people to participate as well. At one session, the concentration was on nutrition, at another it was chiropractic, and at still another, a massage therapist demonstrated and answered questions.
Turn any event at your place into a networking event. It is a social gathering. It is not necessary to call it a networking event. Any gathering will quite naturally turn into a networking event.
Promotional activities take many forms. Don't neglect the networking possibilities of any event you might hold.
Wednesday, March 2, 2016
Partnering for success
Free daily tips, information, advice and ideas
to help you better manage your small business
Promoting your business keeps it healthy and growing. You need to attract more customers--or you are losing ground.
Yes, you can send out news releases now and then. Maybe they will get picked up and printed. Maybe not. You'll do better with social media.
You will have a better chance with news releases if you are announcing an event open to the general public. And one of the best ways to put together an event is to partner with another business.
Example: An attorney specializing in elder law partners with a financial planner. They hold a session open to the public in which both discuss and answer questions about the problems of the elderly, the people who care for the elderly, and the special financial concerns that are involved. Announcements go out on social media. When the event day comes, the room is filled with potential clients for each business.
Example: A hypnotherapist partners with a chiropractor. You structure an event at the chiropractic offices. You blast social media (Facebook and others) with announcements targeting people who want to address weight problems and pain management. The event draws many people who get introduced to the ways chiropractic addresses pain problems and to the ways a hypnotherapist can help with overeating and smoking cessation. The partnering increases awareness and results in more client calls for both businesses.
Example: A garden center partners with a landscaper. They structure an event for the general public at the garden center. People are attracted by the landscaper's talking about new garden designs, building fences and pathways, and designing new garden layouts. The garden center, of course, offers all the materials for sale. The event is announced weeks ahead of the all-day session on Facebook, Twitter, Instagram and other social media. Future customers are attracted to both businesses.
Example: A frozen yogurt store has a large patio out back. The store partners with a local book store which schedules an author's signing at the yogurt patio. People are drawn to the event. And they get introduced to each operation. The word about the event goes around on social media, and both businesses get good promotional feedback.
To partner with another business, look for some compatibility. You target many of the same customers, but you don't compete. Use social media to promote the event.
to help you better manage your small business
Promoting your business keeps it healthy and growing. You need to attract more customers--or you are losing ground.
Yes, you can send out news releases now and then. Maybe they will get picked up and printed. Maybe not. You'll do better with social media.
You will have a better chance with news releases if you are announcing an event open to the general public. And one of the best ways to put together an event is to partner with another business.
Example: An attorney specializing in elder law partners with a financial planner. They hold a session open to the public in which both discuss and answer questions about the problems of the elderly, the people who care for the elderly, and the special financial concerns that are involved. Announcements go out on social media. When the event day comes, the room is filled with potential clients for each business.
Example: A hypnotherapist partners with a chiropractor. You structure an event at the chiropractic offices. You blast social media (Facebook and others) with announcements targeting people who want to address weight problems and pain management. The event draws many people who get introduced to the ways chiropractic addresses pain problems and to the ways a hypnotherapist can help with overeating and smoking cessation. The partnering increases awareness and results in more client calls for both businesses.
Example: A garden center partners with a landscaper. They structure an event for the general public at the garden center. People are attracted by the landscaper's talking about new garden designs, building fences and pathways, and designing new garden layouts. The garden center, of course, offers all the materials for sale. The event is announced weeks ahead of the all-day session on Facebook, Twitter, Instagram and other social media. Future customers are attracted to both businesses.
Example: A frozen yogurt store has a large patio out back. The store partners with a local book store which schedules an author's signing at the yogurt patio. People are drawn to the event. And they get introduced to each operation. The word about the event goes around on social media, and both businesses get good promotional feedback.
To partner with another business, look for some compatibility. You target many of the same customers, but you don't compete. Use social media to promote the event.
Tuesday, March 1, 2016
Your customer is king
Free daily tips, information, advice and ideas
to help you better manage your small business
It's obvious. With customers, you can thrive and grow. Without them, you are headed downhill.
Much has been said about customers. How to get them. How to make them happy. How to keep them coming back--and referring others.
Customers are the reason you do a business plan. They are the market you are targeting. Customers are fundamental to any success.
Example: In my own first business, my focus was on making my customers happy. The business was graphic arts/printing, and I gave out my home telephone number to all comers. I knew that they would need me day or night, and I wanted to be there for them. Few called me at home, but several did. The most important call came on Easter Sunday morning. The head of a major company/client needed a printed booklet delivered the next morning--an early Monday meeting had been called and he wanted to provide printed materials. I quickly gathered my team, and we delivered what he wanted to his boardroom by 7 a.m. the next morning. It meant working most of the night, but when I subsequently handed him the invoice, he thanked me and paid it right away. It was for a large amount, and we enjoyed a long term relationship for years. He also referred many others to me.
Customers have problems of their own. Your business is best served when you solve their problems, on their terms, and in their time frame.
Example: An attorney was engaged by a lady to draw up her will. She had some unusual requests, and the attorney listened patiently. But instead of leading the client through the problems, the attorney saw an opportunity to draw out the situation and increase his fees. He suggested a series of meetings to sort through all the details. This might have helped his cash flow, but the client saw it as annoying. She also suspected his true intentions. He lost a client that day--not only for the will, but for some large property transfers she subsequently made.
Customers are not dummies. They come to you with a problem which they expect you to solve--whether it's to buy a dozen cookies or make that neck pain go away. They don't come to you to be manipulated.
Successful business people keep focused on the customer. When you give them what they want, their loyalty will solve your problems.
Some customers can be annoying. Know the difference between the one you want to refer to your competition and the one who can be a future advantage to you and your business.
to help you better manage your small business
It's obvious. With customers, you can thrive and grow. Without them, you are headed downhill.
Much has been said about customers. How to get them. How to make them happy. How to keep them coming back--and referring others.
Customers are the reason you do a business plan. They are the market you are targeting. Customers are fundamental to any success.
Example: In my own first business, my focus was on making my customers happy. The business was graphic arts/printing, and I gave out my home telephone number to all comers. I knew that they would need me day or night, and I wanted to be there for them. Few called me at home, but several did. The most important call came on Easter Sunday morning. The head of a major company/client needed a printed booklet delivered the next morning--an early Monday meeting had been called and he wanted to provide printed materials. I quickly gathered my team, and we delivered what he wanted to his boardroom by 7 a.m. the next morning. It meant working most of the night, but when I subsequently handed him the invoice, he thanked me and paid it right away. It was for a large amount, and we enjoyed a long term relationship for years. He also referred many others to me.
Customers have problems of their own. Your business is best served when you solve their problems, on their terms, and in their time frame.
Example: An attorney was engaged by a lady to draw up her will. She had some unusual requests, and the attorney listened patiently. But instead of leading the client through the problems, the attorney saw an opportunity to draw out the situation and increase his fees. He suggested a series of meetings to sort through all the details. This might have helped his cash flow, but the client saw it as annoying. She also suspected his true intentions. He lost a client that day--not only for the will, but for some large property transfers she subsequently made.
Customers are not dummies. They come to you with a problem which they expect you to solve--whether it's to buy a dozen cookies or make that neck pain go away. They don't come to you to be manipulated.
Successful business people keep focused on the customer. When you give them what they want, their loyalty will solve your problems.
Some customers can be annoying. Know the difference between the one you want to refer to your competition and the one who can be a future advantage to you and your business.
Monday, February 29, 2016
New solutions, old ideas
Free daily tips, information, ideas and advice
to help you better manage your small business
Jump starting your business into a better future means re-thinking what you do. This can be very difficult.
One way to think about changing is to consider some older ways of doing business. Updating yesterday's business ideas can be an eye opener.
Restaurant example: Turning a breakfast cafe into a breakfast club can mean making drastic changes. Phil's cafe catered to an early morning crowd. It was attracting more and more corporate types and professionals who showed up early for his healthy breakfasts. He decided to concentrate on this market. Phil went on social media and announced that he was forming a special breakfast club for members only. The response was immediate and gratifying, and he decided to proceed. He established a closed-membership breakfast club--for a monthly fee, any member would get a key to the front door. Using their key, they could enter and order anything on the menu, or order ahead via a special app. This turned his cafe into a members-only club where corporate types and professionals met each other. The new arrangement became a special networking event for the business community. Phil took down all signage outside the place, replacing it with a simple "Breakfast club for members only" sign on the front door. All his promotion was done on social media. Phil's cafe became an updated example of the old club idea where people met and socialized while enjoying a meal.
Fiber arts example: Sue was a fiber artist. She made pins, hats, and other accessories for women, as well as some quilts. She also stocked materials for sale--beads, buttons, fibers, thread, knitting and crocheting materials, and other items. She decided to turn her place into a community meeting place where people could come and learn-by-doing. One day each week was knitting day, another was crocheting day, and still another was quilting. People came to learn techniques, do their thing, and enjoy the community setting where others with similar interests engaged in conversation. Sue promoted her "new" operation on social media and this attracted lots of attention for her business. She called it her new "quilting" bee, although some other activity filled other days.
These examples are updates of older gatherings. What's old is new again, as people re-discover the community.
Look to the past for ideas that can update and grow your business. You might be surprised at what you find.
to help you better manage your small business
Jump starting your business into a better future means re-thinking what you do. This can be very difficult.
One way to think about changing is to consider some older ways of doing business. Updating yesterday's business ideas can be an eye opener.
Restaurant example: Turning a breakfast cafe into a breakfast club can mean making drastic changes. Phil's cafe catered to an early morning crowd. It was attracting more and more corporate types and professionals who showed up early for his healthy breakfasts. He decided to concentrate on this market. Phil went on social media and announced that he was forming a special breakfast club for members only. The response was immediate and gratifying, and he decided to proceed. He established a closed-membership breakfast club--for a monthly fee, any member would get a key to the front door. Using their key, they could enter and order anything on the menu, or order ahead via a special app. This turned his cafe into a members-only club where corporate types and professionals met each other. The new arrangement became a special networking event for the business community. Phil took down all signage outside the place, replacing it with a simple "Breakfast club for members only" sign on the front door. All his promotion was done on social media. Phil's cafe became an updated example of the old club idea where people met and socialized while enjoying a meal.
Fiber arts example: Sue was a fiber artist. She made pins, hats, and other accessories for women, as well as some quilts. She also stocked materials for sale--beads, buttons, fibers, thread, knitting and crocheting materials, and other items. She decided to turn her place into a community meeting place where people could come and learn-by-doing. One day each week was knitting day, another was crocheting day, and still another was quilting. People came to learn techniques, do their thing, and enjoy the community setting where others with similar interests engaged in conversation. Sue promoted her "new" operation on social media and this attracted lots of attention for her business. She called it her new "quilting" bee, although some other activity filled other days.
These examples are updates of older gatherings. What's old is new again, as people re-discover the community.
Look to the past for ideas that can update and grow your business. You might be surprised at what you find.
Friday, February 26, 2016
Creative social media successes
Free daily tips, information, advice and ideas
to help you better manage your small business
No doubt about it. Social media offers exceptional promotional tools for small businesses.
Think about it. You snap a picture, write a few words, and post it on Facebook. The picture attracts attention, the words point eyeballs to your business, and the referrals come in.
It's quick. It's easy. It's cheap. In fact, it can cost you nothing except your time. And the same can be true for Twitter, Instagram, LinkedIn, and more.
Okay. Your business doesn't lend itself to pictures. This can present challenges if you are an accountant, an attorney, a therapist, a financial adviser or in other types of businesses.
An answer to this problem might be right in front of you. You are not selling on social media. You are attracting attention. You want those eyeballs out there to stop for a moment and look at your picture.
Example: Greta is a massage therapist. She used Facebook to post pictures of her hands hovering over a client's shoulders. But using the same, or similar, pictures every week seemed repetitive. She began using pictures of her new puppy--curled up asleep, running in the yard, eating a treat from her hand. Greta found that these pictures attracted more attention than those showing massage hands.
Example: Judy is a nutritionist. She uses Facebook and other social media to post pictures of healthy plates of mouth-watering foods. In one picture, she included her cat--curled up on a window sill with a small display of apples and other fruit. It brought in more responses than anything else she had done.
Example: John is a caterer. Instead of showing all the things he could prepare to make any gathering successful, he began showing a single flower in a vase next to a place setting. It has become John's branding on social media--he posts a different flower blossom twice each week. John has become the go-to caterer in his area.
Any business can use cuddly kittens and playful puppies to good advantage on social media. And close ups of flowers always attract. Remember, you want to capture attention first and foremost. Create a good impression in viewers' minds, and they will remember you.
Perplexed by social media and how to use it in your business? You might be trying too hard. Pets and flowers can be an answer in any business.
to help you better manage your small business
No doubt about it. Social media offers exceptional promotional tools for small businesses.
Think about it. You snap a picture, write a few words, and post it on Facebook. The picture attracts attention, the words point eyeballs to your business, and the referrals come in.
It's quick. It's easy. It's cheap. In fact, it can cost you nothing except your time. And the same can be true for Twitter, Instagram, LinkedIn, and more.
Okay. Your business doesn't lend itself to pictures. This can present challenges if you are an accountant, an attorney, a therapist, a financial adviser or in other types of businesses.
An answer to this problem might be right in front of you. You are not selling on social media. You are attracting attention. You want those eyeballs out there to stop for a moment and look at your picture.
Example: Greta is a massage therapist. She used Facebook to post pictures of her hands hovering over a client's shoulders. But using the same, or similar, pictures every week seemed repetitive. She began using pictures of her new puppy--curled up asleep, running in the yard, eating a treat from her hand. Greta found that these pictures attracted more attention than those showing massage hands.
Example: Judy is a nutritionist. She uses Facebook and other social media to post pictures of healthy plates of mouth-watering foods. In one picture, she included her cat--curled up on a window sill with a small display of apples and other fruit. It brought in more responses than anything else she had done.
Example: John is a caterer. Instead of showing all the things he could prepare to make any gathering successful, he began showing a single flower in a vase next to a place setting. It has become John's branding on social media--he posts a different flower blossom twice each week. John has become the go-to caterer in his area.
Any business can use cuddly kittens and playful puppies to good advantage on social media. And close ups of flowers always attract. Remember, you want to capture attention first and foremost. Create a good impression in viewers' minds, and they will remember you.
Perplexed by social media and how to use it in your business? You might be trying too hard. Pets and flowers can be an answer in any business.
Thursday, February 25, 2016
Art, artists and artisans in business
Free daily tips, information, advice and ideas
to help you better manage your small business
Artists and artisans sometimes have a difficult time in business. It should not be that way. Furthermore, we are in transitional times.
Largely, the market for art works depends on discretionary income. People who can afford realistic prices for art are mostly in higher income brackets. But changes are afoot in the marketplace for art.
Young people are spending more on art, artworks and handmade things than ever before. They view the marketplace with eyes quite different from those of previous generations.
Example: Lisa bought a gift shop. It was a traditional operation and sales were declining, so Lisa got the place at a discounted price. She had an idea to make it into a very different type of operation. She began contacting artists and artisans in her area and beyond, arranging to carry their works on a consignment basis. Soon, Lisa's shelves were bulging with handmade jewelry, glass, small paintings, clothing accessories, items made in wood and iron, and more. Daily, she posted a new item on Facebook, and more people were attracted to the shop. Gradually, Lisa expanded the gift shop and turned it into a successful operation.
Example: Jonah worked only in oils. His paintings were very large and commanded high prices. He had some gallery showings and sold a few of his works, but it was not enough income to sustain Jonah. He decided to produce a series of very small oil paintings, quickly produced, and priced reasonably. He was targeting the gift market (like consignment gift shops) as well as attendees who came to shows where he displayed his works. He also put these smaller works on social media. The small works sold well, providing Jonah with income to support his ultimate goal--to produce large oils priced to a different, and higher-end market. It was a transitional marketing strategy for Jonah that worked for him.
Example: Judy was a fiber artist. She made scarves, hats, pins, belts, and other accessories which she sold directly from her working studio. In the beginning, Judy priced everything low to compete with department store merchandise. Judy decided that there was a good market for handmade, one-of-a-kind items, and she decided to emphasize the fact that her items were direct from the creator. When she doubled her prices, she lost some customers looking for a bargain. But overall, she realized more total income and built a new following on social media.
Secrets to success selling art lies in the marketplace. Figure out your target market. Then go for it, and never look back.
All artists and artisans are creative types. Put some of your creativity to work for yourself in that vast marketplace out there.
to help you better manage your small business
Artists and artisans sometimes have a difficult time in business. It should not be that way. Furthermore, we are in transitional times.
Largely, the market for art works depends on discretionary income. People who can afford realistic prices for art are mostly in higher income brackets. But changes are afoot in the marketplace for art.
Young people are spending more on art, artworks and handmade things than ever before. They view the marketplace with eyes quite different from those of previous generations.
Example: Lisa bought a gift shop. It was a traditional operation and sales were declining, so Lisa got the place at a discounted price. She had an idea to make it into a very different type of operation. She began contacting artists and artisans in her area and beyond, arranging to carry their works on a consignment basis. Soon, Lisa's shelves were bulging with handmade jewelry, glass, small paintings, clothing accessories, items made in wood and iron, and more. Daily, she posted a new item on Facebook, and more people were attracted to the shop. Gradually, Lisa expanded the gift shop and turned it into a successful operation.
Example: Jonah worked only in oils. His paintings were very large and commanded high prices. He had some gallery showings and sold a few of his works, but it was not enough income to sustain Jonah. He decided to produce a series of very small oil paintings, quickly produced, and priced reasonably. He was targeting the gift market (like consignment gift shops) as well as attendees who came to shows where he displayed his works. He also put these smaller works on social media. The small works sold well, providing Jonah with income to support his ultimate goal--to produce large oils priced to a different, and higher-end market. It was a transitional marketing strategy for Jonah that worked for him.
Example: Judy was a fiber artist. She made scarves, hats, pins, belts, and other accessories which she sold directly from her working studio. In the beginning, Judy priced everything low to compete with department store merchandise. Judy decided that there was a good market for handmade, one-of-a-kind items, and she decided to emphasize the fact that her items were direct from the creator. When she doubled her prices, she lost some customers looking for a bargain. But overall, she realized more total income and built a new following on social media.
Secrets to success selling art lies in the marketplace. Figure out your target market. Then go for it, and never look back.
All artists and artisans are creative types. Put some of your creativity to work for yourself in that vast marketplace out there.
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