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A big splash draws more attention than a private conversation. Bringing many people together creates excitement. It gets people talking and it sets a new base line for attitudes and outlooks.
Gatherings can be an important activity to promote business. They can be small and intimate or they can be large and expansive.
Example: Jason runs an upscale salon. His regular clients keep him busy, but he wanted more. He trudged up and down the sidewalks in the town, talking to other shop owners and office managers. He engaged everyone, talking them into participating in a town wide event. Business owners bought into Jason's idea--every shop agreed to hold demonstrations, have drawings for merchandise, offer gift certificates, give out free samples, or provide children's activities, and more. Jason also arranged for sidewalk musicians who would perform for free, and craftspeople agreed to set up on the sidewalks demonstrating their crafts. The big day came and the event attracted widespread attention, bringing new people into the town where they discovered shops new to their shopping experience.
Example: Anna runs a small bakery. Her bakery attracts people with health concerns. She offers all sorts of items--gluten-free, nut-free, sugar-free, egg-free, lactose-free, and more. She met Susan the nutritionist at a MeetUp networking event. Anna and Susan put together an event of their own at Anna's bakery. She set out a big table of goodies and Susan talked about nutrition and answered questions from the attendees. The event attracted new customers for each of the women. They plan to hold a similar event every couple of months.
Events can be held by two businesses working together. Or they can involve a whole community. By partnering with others, you can attract much more attention than you can by acting alone.
Fun happenings bring people together. Informational sessions get people thinking about their problems and realizing that your business and expertise can help them. At the same time, events help you promote your particular business.
Many businesses hold events acting alone. You don't need to partner with others to hold a successful event. Think about passing out information and answering the general public's questions. Get the word out on social media to attract the attention of new customers for your products and services.