Monday, May 25, 2015

Partner to grow

     Free daily tips, information, advice and ideas
     to help you better manage your small business.

     Two businesses coming together can create more excitement than either one acting alone. The public is more likely to show up when more than one business is holding an event.

     Open houses, informational meetings, seminars and workshops are popular. People want to learn, ask questions, and discuss the subject of the day. And you are the expert. 

     Example: A computer expert partners with a local cafe. Everyone has questions about computing--problems, new developments, how-to info, etc. And attendees get to know another place to grab a bite to eat.

     Example: A wellness expert partners with a local book store. Free demos attract attention and the question-and-answer session creates excitement. The book store's sales increase and the wellness expert makes future appointments.

     Example: A tax accountant partners with a financial planner. They separately discuss taxes, inheritance set-ups, retirement possibilities, and more. They have to schedule another session to cover all the questions that come to the table. Both get good publicity, referrals, new clients.

     Example: A landscaper partners with a garden center. They set up a series of workshops showing homeowners how to create a patio, how to install a small fish pond, how to build fences and gates and arbors and more. The sessions are free and they attract more clients for the landscaper and the garden center. 

     Partnering with each other helps small businesses attract attention, build excitement, get the word out, and find new clients. 

     To get started, make a list of possible partners. Talk to each one. See if you can set up an event that will benefit both. 

     When you set up an event, make sure you get the word out ahead of time--this takes 2-3 weeks if you use traditional media (news releases), or 2-3 days if you promote on social media (pictures, pictures, pictures).