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Networking expands your business reach. You find more clients and customers at networking sessions.
A networking meeting brings together business people, owners, professionals, and others in the community. You build a network of people who get to know you and what you do.
Many networking groups exist. Some are local undertakings, others are local chapters of international groups. Look for networking groups in your area. Check the local chamber of commerce, and check out groups listed on MeetUp.com.
If you don't find one to your liking, start a networking group of your own. It's easier than you might imagine.
Example: Ralph is a chiropractor who runs a wellness center. He has been expanding over the past several years--adding a nutritionist and healthy foods experts, a certified hypnotist who does classes in weight management, a massage therapist, and more. Ralph tried several networking groups and was disappointed in all of them. They were too structured or they were to limited or they charged too much for the benefits realized. He decided to hold his own networking sessions at his place. He put the word out on social media, and he set up his own site on MeetUp.com. Once each month, his place is filled with local business people and professionals anxious for a relaxed evening out, meeting new people, discussing problems--while having a little refreshment. Ralph gets local caterers, bakers, cafes and others to furnish hors d'oeuvres and other goodies for the monthly meeting. There is no cost to Ralph, and it gives them exposure they otherwise would not have.
Many businesses have space available to accommodate a small group. Restaurants, wellness centers, fitness centers, music centers, artists' studios and others have space enough for a small networking meeting.
Networking sessions are not places to sell your goods and services. They can expand your sphere of influence, however. And they get you referrals.