Thursday, May 14, 2015

Do more for clients

     Free daily tips, information, advice and ideas
     to help you better manage your small business. 

     Clients tend to see you for one thing. They pigeon hole you. They file you away as a provider of something they need. 

     Joe takes care of my lawn. Mary is my fashion expert. Greg gets the kinks out of my neck and shoulder. Amy styles my hair. And Frank makes the best coffee in the world. 

     In business, you must continually remind your customers/clients that you can do more. Otherwise, you'll miss opportunities.

     Example: Eli is an independent insurance agent. He has built up a client base filling their needs for insurance--homeowners, accident, life. He frequently reminds his clients that he can write other types of insurance--flood, loss of business, key man or partners insurance. It has brought more calls and clients.

     Example: Sue is a hypnotherapist. She specializes in offering sessions on weight reduction and stopping smoking. Recently, she reached out to local physicians, informing them that she could help their patients with weight problems and smoking addictions. It resulted in more calls. When Sue informed physicians that she could also handle pain management problems, even more calls came in. 

     Example: John designs websites for clients. When he informed them that he could set them up on social media, the calls came in. His clients had not made the connection until John laid it out for them. 

     Example: Donna's restaurant was a go-to place for healthy meals, and customers regularly returned and referred others. Donna also offered catering, but she did not remind her regulars often enough that she could handle their parties and special events. When she lost several catering jobs to others, she realized she needed to put the word out on a regular basis. 

     Every business tends to settle into a comfortable way of doing business. And the customers/clients tend to settle into seeing you in one way or another. 

     Remind people of all the things you can do for them. It helps to grow and expand the business among a client base already familiar with you.

     Every time you interact with customers/clients, try to remind them of all the ways you can serve them. Otherwise, they will tend to think of you in a very narrow way.