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It's not a matter of running a pet store. Pets can help you--no matter your business--to attract attention and reel in prospects and referrals.
Chiropractors, wellness experts, restaurants, and shops of all sorts are using pets to promote their operations. Why? Because it works.
Example: Ted is a chiropractor. He regularly posts on Facebook, LinkedIn, and Instagram--and all of these show pictures of his big dog. His dog is very active and the pictures show the dog jumping, running, chasing a ball, carrying a stick or curled up at Ted's feet. All this shows a message of a care-free, pain-free lifestyle. Ted doesn't write about bones and muscles--that information is on his website for people who want more chiropractic information. Ted's dog is the message. It is upfront, attention-getting, and draws in the viewer. Plus the pictures get passed around.
Example: Jan runs a consignment shop. Her big tabby cat really owns the place. He curls up in his basket on the counter or in the sunny front window, eyeing all comers and catching cat naps. Jan snaps pictures of the cat and posts on Facebook and other social media, generating continuing interest in her shop--as well as referrals. Jan's regulars have developed an attachment to the cat and they refer others--passing the pictures around among their friends.
Example: Tom runs a bar. To punch up interest, he installed two pool tables and a dart board. He brought in craft beers. But the thing that really got the place hopping was something else. Tom cleared off one wall and had a sign painter emblazon the words "Man's Best Friend" across the top. Underneath, he hung a reproduction of a famous painting of dogs playing cards. Then he invited everyone to post pictures of their dogs all over the rest of the wall. Soon, dozen of pictures of dogs and puppies appeared. Tom takes pictures of the wall and posts on social media. The bar is now affectionately known as Tom's Dog House.
Dogs and cats can be used in many ways to promote a business. Put your creativity to work. Today's social media offers many opportunities using dogs and cats to attract attention to your operation.
It doesn't matter what your business is--pictures of dogs and cats capture the viewer's attention, and that's the point. Then, they check you out and pass the pictures around.
The key for you is the non-stop picture-taking. Today, everyone can snap pictures and post them easily, inexpensively, and continuously.