Wednesday, March 19, 2014

Reach out with Facebook

     Use Facebook to expand your business.

     Facebook is easy. It's free. And Facebook leads you through the set-up.

     You can do quick entries. Keep them short and to the point. Remember that the recipient only spends seconds on your entries. But they are very valuable seconds to your business.

     Add photos--nothing captures attention like a photo. Don't worry about how professional your pictures might look. Use pictures you snap on your phone to show the inside of your retail space. Take a picture of a sale item--a dress or coat, jewelry, the front of your place, the snow in winter, flowers in spring, a street scene.

     Get creative. You are reminding people who you are and what you offer. 

     More and more small businesses are finding that Facebook works for them. Check out these examples.

     Example: A retail operation uses Facebook to post upcoming sales, discounts, coupons, perhaps an open house planned for the following weekend.

     Example: A garden center announces an all-day hands-on free session teaching homeowners and professionals how to build a patio, a fire pit, a brick wall.

     Example: A consignment shop reaches out to Facebook friends to publicize new items arriving and available in the bricks and mortar store.

     Example: A law firm uses Facebook to announce upcoming free seminars on elder care, social security concerns, reverse mortgages, and more.

     Facebook can work for any small business. Some will work better than others. But you don't know how it will work for you until you try.

     You deserve all the help you can get in building your operation--especially when it's easy and free. Go on and let them lead you through the set-up.


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