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Small businesses can extend the reach out into the community by partnering with other businesses. It can be as simple as joining together to hold an open house.
Example: A chiropractor partners with a nutritional expert. They announce an open house. Emails go out, phone calls are made, a news release is sent, and the event is posted on Facebook. The big day arrives and people hungry for information show up. The chiropractor and the nutritionist talk about what they do and answer questions. The session results in additional clients for each of them.
Example: A potter partners with a florist and they put together a workshop. Attendees can learn hands-on how to throw a pot on the potter's wheel and learn how to make flower arrangements and take care of house plants. The workshop attracts many more people than either could do alone. Several new customers result, and the subsequent Facebook pictures attract even more attention.
Example: A small independent book store partners with an ice cream shop. Book signings and readings (adults and children) are held while attendees enjoy a free scoop. The sessions bring new people to each operation--particularly when pictures later show up on Facebook.
Example: A computer expert partners with a local cafe. Everyone has questions about computer problems, and everyone has to eat.
Events create excitement in the community. The word goes around on Facebook and other social media. When two businesses get together to hold an event, more people are introduced to each of them.
Success depends on getting the word out ahead of time.
More partnership possibilities are to be found in other write-ups in this series. If you know of others, send me an email. Put BLOG in the subject line so I don't delete. Send to AlWarr16@gmail.com. No names, please.